How are you unique? What unique value do you bring to NetApp, and what value does NetApp bring to you?
These are a few of the questions that nearly 40 women from the Bangalore office were recently asked as part of the #IAmUnique campaign, a video series that highlights the day to day contributions and accomplishments of women in various roles across NetApp’s Bangalore office.
If you’re a regular on NetApp’s social media channels, no doubt you’ve seen at least a few of these inspiring videos by now. According to Aanandita Bhatnagar, Director, Communications, NetApp Bangalore and Madhu BM, Director of Interoperability and WIT Bangalore Lead, the idea for the #IAmUnique video series grew out of initiatives that the Bangalore Women in Technology (WIT) chapter is focusing on, including initiatives around diversity, inclusion and belonging, as well as efforts to build the WIT brand internally and externally, particularly in India.
Madhu BM (right) speaking at a recent Tech event in Bangalore.[/caption] According to Aanandita, professional and technical women in India must still fight the perception that they cannot balance the needs of both home and the workplace. The reality is, in fact, that most women are putting in double duty at home and at work—which ultimately makes them even more productive. And, as Aanandita says, the research about diverse workplaces shows that diversity actually makes for a broader set of viewpoints that lead to better business and productivity.
“A lot of this research has thrown open some questions about how we look at women in technology…which is why this thought came to me that women are unique, and people should look beyond the perception that having women in the workplace is a noble thing to do and realize that they are on the ground providing real value to business,” she says.
That idea that women bring unique value to any business environment—and to NetApp, in particular—became the impetus for the series. To recruit participants, managers were asked to nominate women on their teams who they thought have done exemplary work or who are an integral part of their teams such that the team would not be what they are without them.
Managers “happily nominated” women on their teams and after the call for nominations went out, the Bangalore marketing team (comprised of Aanandita and Communications Specialists Manisha Yadav and Monalisa Das), quickly received more than 30 nominations. The nominations represented women from across different departments and at various stages of their careers, from University Grad Hires and former interns to mid-career, director-level employees, says Monalisa Das.
“We had representatives from almost all functions including CSR and internal auditing—so there were women from across teams,” she says.
Lisa Melsted develops culture strategies and content for NetApp’s Employee Engagement team. A tech industry veteran with more than 15 years’ experience in various communications and marketing roles, she holds Master’s degrees in Creative Non-Fiction from Emerson College and English from the University of Iowa. She has also written articles about technology for publications such as Forbes BrandVoice and TechPageOne.