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ASE Selects NetApp to Develop New Cloud Management Offerings

One of Australia’s most trusted cloud providers develops two new cloud management offerings based on NetApp Private Storage (NPS) and NetApp StorageGRID Webscale

NetApp today announced that ASE has leveraged its existing partnership with the vendor to develop two new cloud management offerings based on NetApp® Private Storage (NPS) and NetApp StorageGRID® Webscale solutions. As one of Australia’s top-10 most trusted cloud providers, ASE sought to offer customers new ways to manage their data in a public cloud with a simple and straightforward web portal.

Now, with a data centre network spanning the United States, Australia, New Zealand, and Singapore, ASE supports over 200 companies ranging from small to medium enterprises to some of the world’s largest corporate organisations. These corporations include First Wave, EzyPay, AW Edwards, Silver Trak Digital, and several global media companies.

ASE chose to work with NetApp because NetApp provides the data management features and innovations that ASE customers need from their cloud services. ASE has become known for its top-shelf public, private, and hybrid clouds supported by smart solution design and dedicated 24/7/365 technical assistance. ASE’s founder and CEO, Andrew Sjoquist said, “We set out to be the most secure and innovative in terms of cloud services providers and we feel our partnership with NetApp has allowed us to do just that.”

NPS as a service enables ASE to move its customers’ data quickly and easily between multiple cloud providers and builds on NetApp’s vision for putting data next to the cloud. Next-to-cloud data storage allows ASE’s customers to decouple from proprietary storage attached to cloud computing vendors and relieves fears of vendor lock-in. IT managers are then able to fulfil the role of brokering more cloud services associated with their datasets that are more fit for the purpose.

Beyond logical separation, ASE makes practical the mobility of data and the heavy tolls associated with it by reducing retrieval costs to zero. The solution is suitable for customers of all sizes who might not want buy into huge amounts of storage but still demand the performance of an enterprise-quality cloud. The solution also builds on the philosophy that ASE’s customers can maintain control of their data with easy, high-speed access provided by Direct Connect and ExpressRoute links.

ASE’s object storage service is built from the ground up on the NetApp StorageGRID Webscale solution. This highly scalable and reliable technology enables high volumes of data to be ingested into the grid and accessed globally. It is an always-on mesh that allows constant, easy access to huge amounts of core data in an active archive scenario. Data integrity is also paramount and the solution enables customer data to be fully maintained as it moves between locations and ages over time, preventing corruption.

NPS and StorageGRID Webscale technology allow ASE’s customers the freedom to manage and control their own data on a public cloud, allowing not just efficiency and ease of use, but also major cost reductions. Those who moved away from file-based storage to StorageGRID Webscale have received significant savings. In particular, customers in the media industry reduced their storage costs by up to 75%. The technology is so popular that approximately 15% of on-air content in Australia is being managed through ASE’s services.

“With NetApp storage we can offer cloud services with the features our customers need,” says Sjoquist. “This includes the ability to manage their own data, move it on demand, and have reliable backup and disaster recovery, all while having significant cost savings.”

To learn more about NetApp Private Storage or StorageGRID Webscale, visit the NetApp website.

About NetApp
Leading organisations worldwide count on NetApp for software, systems and services to manage and store their data. Customers value our teamwork, expertise and passion for helping them succeed now and into the future. To learn more visit

Press Contact:
Kristin Bleier
1 408 419 3098