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NetApp SolidFire Unveils Innovative Storage Purchasing Model for the Next Generation Data Center

FlashForward Capacity Licensing creates significant flexibility and investment protection for customers to purchase storage infrastructure in alignment with the dynamic and growing nature of their businesses

NetApp SolidFire (NASDAQ: NTAP), the leader in all-flash storage systems built for the Next Generation Data Center, today announced FlashForward Capacity Licensing, an entirely new storage model that offers unparalleled flexibility, investment protection and peace of mind for how customers purchase and grow their storage infrastructure. FlashForward Capacity Licensing complements SolidFire’s market-leading scale-out block storage architecture with a flexible enterprise-wide software licensing and support model that is precisely aligned with how service providers and advanced enterprises are looking to purchase and consume storage infrastructure.

FlashForward Capacity Licensing extends new software licensing rights to SolidFire customers, including the right to perpetually transfer software across multiple generations of hardware at no additional cost, and the ability to pool software licensing across an enterprise’s entire storage footprint. With FlashForward Capacity Licensing, customers can now combine the simplicity of purchasing SolidFire SF-Series Appliances at commodity hardware costs with the flexibility of licensing NetApp SolidFire Element OS on an enterprise-wide basis. FlashForward software and support licenses are purchased in capacity increments (starting at 100TBs) that cover a pooled amount of capacity across an unlimited number of SolidFire systems. This model allows customers to license SolidFire’s software in greater alignment with the dynamic and growing nature of their business.

“In the era of the software-defined data center, customers are demanding more from their infrastructure investments. The traditional storage software licensing model is long due for an overhaul, and our recent experience with the Element X program has demonstrated how eager customers are to change the way they purchase and grow their storage infrastructure,” said Dave Wright, SolidFire Founder, VP & GM. “The days of ridiculous storage hardware prices combined with software licenses forever bound to a specific piece of hardware are over. Customers want a fundamentally more flexible and fair way to procure storage in the next generation data center. FlashForward delivers our customers a more agile, cost-effective and future-proofed approach to buying storage relative to the unnecessary burdens imposed by legacy storage purchasing models.”

The unique components of the FlashForward model that deliver new value to customers include:

  • Fully Perpetual & Transferrable Licensing – no need to rebuy software when upgrading or replacing hardware
  • Granular Capacity Licensing – greater alignment of software license purchases with actual usage
  • Provisioned Capacity-Based Pricing – significantly reduces cost uncertainty from unpredictable data reduction rates, and the reliance on high data reduction to make All Flash Storage cost effective
  • Pooled Capacity Model – software licenses are enterprise-wide, eliminating stranded capacity and allowing for seamless repurposing of hardware to new sites as business needs dictate
  • Built-In Economies of Scale – built-in capacity-tier discounts ensure pricing goes down as deployed capacity goes up

To learn more about how your business can easily start leveraging the leading scale-out block storage solution in the market, read about FlashForward and, today at 8:30am MST, register to hear SolidFire Founder Dave Wright discuss how SolidFire will continue to change the storage industry as NetApp SolidFire.

About NetApp SolidFire
NetApp SolidFire (NASDAQ: NTAP) is the market leader in all-flash storage systems built for the Next Generation Data Center. Leveraging SolidFire’s all-flash architecture, with volume-level Quality of Service (QoS) controls, customers now can guarantee storage performance to thousands of applications within a shared infrastructure. Coupling this functionality with in-line data reduction techniques and system-wide automation results in substantial capital and operating cost savings relative to traditional disk and basic all-flash storage systems.

About NetApp
Leading organizations worldwide count on NetApp for software, systems and services to manage and store their data. Customers value our teamwork, expertise and passion for helping them succeed now and into the future. To learn more, visit and the NetApp logo are trademarks of NetApp, Inc. All other marks are the property of their respective owners. Use of the word “partner” or “partnership” does not imply a legal partnership between NetApp and any other company.