Tuesday at NetApp Insight™ North America 2014, NetApp, Inc. (NASDAQ: NTAP) announced new software, services, and partnerships that simplify data management across clouds. The announcement included a powerful new version of the NetApp clustered Data ONTAP® operating system, Cloud ONTAP™, OnCommand® Cloud Manager and NetApp® Private Storage for Cloud. Combined, these patented and patent pending offerings enable customers to embrace the hybrid cloud while maintaining control of their data and ensuring choice across a blend of private and public cloud resources.
“Hybrid clouds will be the backbone of IT today and tomorrow,” said George Kurian, executive vice president of Product Operations at NetApp. “We help enterprises maintain control of their data as they bridge their on-premises architecture with the cloud of their choice. The NetApp Data Fabric for the Hybrid Cloud is the right architecture for building enterprise-class hybrid clouds. Our software improves the economics, flexibility, and business impact of a customer’s existing infrastructure, while our cloud technology solutions give customers the needed confidence in our ability to help them navigate the future.”
A Vision for Seamless Hybrid Cloud Data Management
As the hybrid cloud continues to gain traction within the enterprise, NetApp believes that the data management elements in different parts of a hybrid cloud must be connected and work together to form a coherent, integrated, and interoperable system. This “data fabric” enables data to be consistently managed, transported seamlessly from one part of the cloud to another. It also enables enterprises to apply consistent policies and services to the data in the hybrid cloud regardless of the application, technology or cloud infrastructure provider.
Today, NetApp announced critical technology components to bring the NetApp Data Fabric vision to life, including:
- Clustered Data ONTAP 8.3 – A Proven Foundation for Cloud Data Management
Enhancements to the company’s software-defined storage operating system, clustered Data ONTAP, help organizations of all sizes improve their levels of availability, performance and efficiency. New support for NetApp® MetroCluster™ Disaster Recovery Software provides enterprises with uninterrupted recovery from failures across data centers. Critical business applications can continue to operate in the event of disasters or planned outages. The latest version of the software includes performance optimizations for all-flash nodes so that customers can maximize performance without sacrificing rich data management, protection, or flexible data movement. The new software includes increased efficiency that significantly improves the cost per gigabyte and cost per IOPS of clustered Data ONTAP delivering a better return on investment for organizations.
- Cloud ONTAP –Enterprise-Class Data Management for the Public Cloud
Cloud ONTAP brings the power of clustered Data ONTAP to the public cloud. NetApp Data ONTAP is the world’s #1 branded storage operating system.  The first release of Cloud ONTAP combines the power of clustered Data ONTAP with the scale of Amazon Web Services (AWS). The software, which is built on clustered Data ONTAP 8.3, uses patented NetApp technologies for non-disruptive operations, seamless scalability, and efficiency and combines them with the on-demand computing benefits of cloud services. This approach provides a consistent set of data services throughout a hybrid cloud environment. AWS is the first platform provider to run Cloud ONTAP services on its cloud environment and NetApp is collaborating with Microsoft Azure and Verizon Cloud for future releases. To help customers take advantage of Cloud ONTAP, NetApp is offering several cloud-friendly and traditional data center service licensing options.
- OnCommand Cloud Manager – Efficient and Easy Provisioning for the Cloud
OnCommand Cloud Manager enables efficient and easy provisioning of clustered Data ONTAP instances between private cloud and public cloud providers. A simple and intuitive graphical user interface gives customers and partners seamless visibility into their hybrid cloud environment and eliminates the complexity of storage setup and movement of data from one location to another.
- NetApp Private Storage for Cloud – Expanding Cloud Storage Choices While Helping Customers Maintain Control of Data
NetApp also introduced NetApp Private Storage (NPS) for SoftLayer and announced the new NetApp Private Storage for Cloud family. NPS for Cloud enables customers to use multiple clouds and maintain control of their data on a single NetApp data storage device strategically placed in select colocation facilities. NetApp has tested cloud connectivity with many Equinix locations and with select alternate colocation facilities worldwide. The cloud solution combines cloud elasticity and savings with the performance, availability and control of private, dedicated enterprise storage. SoftLayer, an IBM company, is the latest cloud provider to partner with NetApp with an NPS for Cloud approach. Other NPS for Cloud solutions currently available are NetApp Private Storage for Amazon Web Services and NetApp Private Storage for Microsoft Azure.
- Strategy, Design, Deployment, and Transition Services
New services offered today include the Enterprise Transformation Workshop for Cloud, which helps customers envision and architect the right cloud storage strategy for a successful evolution to the hybrid cloud. For organizations looking to optimize the deployment of NetApp technology in their infrastructure, NetApp offers the Efficiency and Optimization Service. This service performs a comprehensive storage-level health check and analysis to help preempt transition problems and enhance performance. Additionally, for new and existing customers moving to clustered Data ONTAP software, the clustered Data ONTAP Migration Service, RapidData Migration QuickStart Service, and self-help migration tools facilitate a smooth and simple transition.
Industry Analyst Quote
- Ashish Nadkarni, Research Director, IDC
“One of the ways in which CIOs can be successful in supporting the goals of their business is by controlling data. The management of data growth while also enabling the business to gain more insight from the data itself, is the key challenge for a hybrid IT organization. NetApp is focusing on helping CIOs maintain Data Control on their terms — by allowing them to choose the public cloud service providers they want to work with and only when they need their services.”
- Tom Skidmore, Director of Infrastructure, Dominion Enterprises
“As a company that works in the cloud, we understand the importance of adopting the right technologies to meet the unique demands of our customers. With clustered Data ONTAP, we can easily move huge volumes of data independent of the underlying hardware. This has allowed our IT team to segregate businesses, create different storage tiers, and promote or demote volumes, all transparent within a single namespace.”
- Adam Simpson, General Manager, Cloud Services, Harbour IT
“As a leading provider of Cloud Computing, Infrastructure and Managed Services solutions, it is crucial that we provide our clients with seamless service 24 hours a day, 365 days a year. Choosing NetApp’s proven solutions, like clustered Data ONTAP and NetApp MetroCluster, gives us the leading edge technology our customers need to keep them ahead of the pack. For every stage of our customers' cloud journey we have confidence that NetApp’s hybrid cloud vision encompasses the technology options needed to deliver the premium performance, availability and security our customers deserve.”
- Bob Micielli, Enterprise Technical Services Manager, King County
“In order to better serve our population of 1.9 million residents, we migrated our departments to the cost-effective, secure and reliable NetApp FlexPod platform with clustered Data ONTAP pre-integrated. By implementing this platform we were able to consolidate and simplify our IT infrastructure and are better equipped to provide our citizens with enhanced service delivery.”
- Jon Smith, Head of IT, WDS a Xerox Company
“In a rapidly changing business climate, a solid IT infrastructure and the ability to offer customers high availability and rapid turnaround times is crucial. Clustered Data ONTAP has helped us move toward a true zero-downtime environment and the ability to scale out and up, ultimately to offer truly flexible solutions for our customers.”
Alliance Technology Partners
- Jack Rondoni, Vice President, Storage Networking, Brocade
“Enterprises implementing private and hybrid cloud infrastructures rely on technology leaders to provide proven data center technologies, and NetApp and Brocade have been working together for over a decade providing highly available, reliable and high performance storage and storage networks optimized for the cloud. NetApp’s Clustered Data ONTAP and Cloud ONTAP technologies combined with Brocade’s data center-proven ethernet fabric and Gen 5 Fibre Channel fabric networks provide a robust and highly scalable infrastructure for enterprises implementing cloud architectures.”
- Jim McHugh, Vice President of Unified Computing Solutions (UCS) marketing, Cisco Systems
“Our joint success in developing private cloud solutions in the enterprise with FlexPod is the perfect foundation for hybrid cloud solutions. NetApp’s new hybrid cloud solutions complement Cisco’s cloud strategy, provide businesses with the flexibility to manage changing environments, and give customers a smooth on-ramp to the Intercloud.”
- Calvin Hsu, Vice President, Product Marketing, Desktop and Applications, Citrix
“Many of our customers who are deploying mobile workspaces are turning to a hybrid cloud environment to combine the benefits of private cloud security and public cloud flexibility for their IT infrastructure to cut costs and maximize value. NetApp’s new hybrid software and services will offer a key component that can help customers build a simple and efficient strategy enabling IT infrastructures to grow and transform with their business.”
Leading organizations worldwide count on NetApp for software, systems and services to manage and store their data. Customers value our teamwork, expertise and passion for helping them succeed now and into the future. To learn more visit www.netapp.com.
1 408 822 7291
NetApp, the NetApp logo, Data ONTAP, MetroCluster, NetApp Insight, and OnCommand are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. Use of the word “partner” or “partnership” does not imply a legal partnership between NetApp and any other company.
 Source: Based on 1H2014 revenue. Source: IDC Worldwide Quarterly Disk Storage Systems Tracker 2014 Q2, September 2014 (Open Networked Disk Storage Systems revenue).
NetApp Helps Enterprises and Service Providers Build a Hybrid Cloud Foundation
- Jim Kebert, Vice President and General Manager of NetApp Solutions, Avnet Technology Solutions – Americas, Converged and Data Solutions Group
“One specific challenge encountered with any hybrid cloud deployment is managing the deluge of data from integrating multiple cloud resources,” said “With NetApp’s new offerings, our partners will be able to help their customers overcome this issue and implement hybrid clouds on their own terms while maintaining control of their data. Our partners will have the ability to combine NetApp’s innovative technology approach with Avnet’s extensive cloud services offerings to help turn their customers’ visions of hybrid clouds into a reality.”
- Troy Fortune, Vice President of North American Sales for NetApp, Arrow
“The world of IT is continuing to evolve and companies are constantly looking for ways to improve the operations of their data center. For more than a decade, we have worked with NetApp to provide our resellers with the best storage and data management solutions. We look forward to continuing this tradition by helping to bring NetApp’s new data ONTAP solutions to the market.”
- Ed Walsh, CEO, Catalogic Software
“Our partnership with NetApp has allowed our joint customers to meet IT challenges head-on by bringing Copy Data Management to their public, private or hybrid cloud infrastructure. By combining our solution with NetApp’s data ONTAP software we have the ability to extend data management into any environment.”
- Brian Brockway, Vice President, Product Management, CommVault
“As organizations continue their shift to IT-as-a-service models, the need to protect data across growing cloud environments increases. With NetApp’s new hybrid cloud services and software, we will continue to provide our joint customers with the ability to protect data across their entire Data ONTAP® environments, running on and off premise, all within a single console.”
- Kent Christensen, Virtualization and Cloud Practice Director, Datalink
“Datalink and NetApp share a common vision of the cloud. Our Cloud Complete portfolio leverages NetApp innovations and helps organizations enhance their ability to scale, adapt to changing business requirements, and gain competitive advantage. We look forward to continuing our close collaboration with NetApp and helping organizations maximize the benefits gained from hybrid cloud solutions.”
- Bob Pryor, Head of Americas, Fujitsu America, Inc.
“A hybrid cloud approach provides customers with the best of both public and private cloud environments, with the flexibility to move different workloads and data where and when it makes sense. NetApp’s new hybrid cloud software and services – and their complementary relationship to the Fujitsu hybrid cloud strategy and offering – means that together we can more effectively deliver a full breadth of Fujitsu global capabilities to our shared customers.”
- Mike Werner, Senior Director, Global Ecosystems, Red Hat
"The vision of the hybrid cloud is rooted in the reality of organizations' IT infrastructures and cloud development efforts, with customers wanting the increased flexibility and agility that a hybrid approach can offer. OpenStack and its related projects are gaining momentum as organizations recognize the increased control they can bring to hybrid technology roadmaps. In recognition of the diverse requirements from customers, Red Hat is deeply committed to working with industry leaders who are aligned with our OpenStack vision, and that have strong engineering and support offerings. NetApp has established itself as a trusted storage vendor with a vision that both appreciates the reality of today's hybrid IT environments, and that can meet the needs of Red Hat Enterprise Linux OpenStack Platform customers."
- Paul O’Farrell, Senior Vice President and General Manager, Product Management, Riverbed
“As more applications and data move through hybrid computing environments, new solutions are needed to optimize applications and to store and transport data with visibility, control and optimization. Riverbed looks forward to working with NetApp and their new hybrid cloud offerings to provide our joint customers best-in-class solutions to improve reliability and performance of data management in the hybrid enterprise.”
- Colin Savage, Vice President, Business Development, Splunk
“Assuring application performance and end user experience in hybrid cloud environments requires granular visibility and correlation, across all components of the infrastructure and application stacks. Splunk® Enterprise and the Splunk App for NetApp Data ONTAP not only provide deep granular visibility into NetApp ONTAP systems, but also critical insights into all the other building blocks of IT environments. As our joint customers continue their evolution to public, private and hybrid clouds, they are able to boost application performance, avoid outages and optimize capacity allocation, ultimately realizing the greatest value from their IT investments.”
- Doug Hazelman, Vice President, Product Strategy, Veeam Software
“In an effort to control costs around data protection, customers are implementing new technologies to get more value out of their storage efficiency. With NetApp’s new hybrid cloud technology services and solutions, we will have the opportunity to continue providing our customers with the solutions to enable the Always-On Business™.”
- James Weiser, Practice Lead, Information Storage and Backup, World Wide Technology
“Over the years we have built a solid partnership with NetApp to provide our customers with enterprise storage technologies that are easy to manage and faster to deploy. As NetApp continues to advance its hybrid cloud solutions and services, we look forward to being a part of their partner ecosystem to deliver the best solutions to our customers.”