Active IQ Digital Advisor: Simple, intelligent, storage health

Being proactive about storage health is smart. Finding time for it is another story. NetApp® Active IQ® Digital Advisor uses artificial intelligence to provide insights, guidance, and actions, so you can easily improve system availability, security, and performance.

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What is NetApp Active IQ?

Actionable intelligence for optimal data management

NetApp Active IQ is a digital advisor that simplifies the proactive care and optimization of NetApp storage. Fueled by telemetry data from our highly diverse installed base, it uses advanced AI and ML techniques to uncover opportunities to reduce risk and improve the performance and efficiency of your storage environment. It then provides the prescriptive guidance and actions to make it happen. This “actionable intelligence” simplifies storage administration and leads to higher availability, improved security, and higher-performing storage.

The impact of Active IQ

    • 98%

    • of issues are predicted and proactively addressed

    • 2X

    • faster problem resolution

    • 9 of 10

    • users reported saving hours of admin time each week

Key benefits

From addressing issues before they become problems to smoothing out the upgrade process, Active IQ is the digital advisor that always has your back.

Address issues before they’re problems

Active IQ’s number one goal has always been to uncover and correct potential problems before they affect your business. It’s always on the lookout for things like security vulnerabilities, misconfigurations, outdated firmware, and failing hardware. It keeps an eye on systems reaching performance or capacity limits due to unexpected or rapid growth. Active IQ is looking for anything that might jeopardize system availability, security, or performance. When a potential issue is identified, Active IQ will proactively open a support case or provide you with clear guidance to take action.

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Reduce time spent on storage operations

Like any good advisor, Active IQ keeps you on track and highly efficient. It provides constant visibility into the health of your NetApp systems, lets you know when attention is required, and gives guidance for any actions you need to take. This could be a fully automated “fix it” or the specific steps to remediate a risk or optimize a configuration. In fact, 90% of customers say Active IQ saves them at least a couple of hours of admin time each week.

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Smooth out the upgrade process

Hesitant to upgrade? Meet your new co-pilot. Active IQ makes sure you’re comfortable and your upgrade goes smoothly. It will make recommendations, highlight benefits, and provide all the steps in the process. Firmware updates are even easier with Ansible playbooks to fully automate the process.

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New Gartner Magic Quadrant for Primary Storage, still a leader

It’s flattering to be #1 in Cloud IT Operations and Containers use cases.GARTNER and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

Gartner 2022 Magic Quadrant for Primary Storage, October 17, 2022, Jeff Vogel, Joseph Unsworth, Chandra Mukhyala

Gartner 2022 Critical Capabilities for Primary Storage, October 17, 2022, Jeff Vogel, Joseph Unsworth, Chandra Mukhyala 

How it works

Active IQ uses AIOps to turn data into action

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In data science, the volume, velocity, and variety of data matter. Each day, Active IQ receives telemetry data from hundreds of thousands of systems around the globe, adding to a multipetabyte data lake that processes trillions of data points each month. With a massive installed base supporting diverse use cases, Active IQ has the highest quality data in the industry.

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Active IQ continuously assesses telemetry data, using predictive analytics and machine learning algorithms to uncover risk factors and opportunities to improve system health, availability, and security. When a potential issue is identified, Active IQ uses AIOps to take immediate action or create prescriptive guidance.

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Active IQ insights, guidance, and actions are available in the format that works best for you. There's a web UI, mobile app, API services, email reports, and Ansible playbooks. Additionally, Active IQ is fully integrated into NetApp Cloud Manager and can be found in NetApp Cloud Insights, NetApp System Manager, and Active IQ Unified Manager.

With Active IQ, we receive system recommendations and—just two hours later—have already upgraded our cluster.

Eddie Maendel, IT Manager, Community Products

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Get started with Active IQ

Active IQ is available to all customers with an active Support contract. Start optimizing your data infrastructure today.


Download the Active IQ mobile app to access your dashboard on the go.

Cloud Manager

Active IQ is fully-integrated into Cloud Manager, creating a single interface for insights and actions.


Register with NetApp Support to get access to Active IQ, online support, and the NetApp Community site.

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Contact us

No matter what solutions, products, or services you’re interested in, we’d love to talk. 

Find a partner

Different partner purchasing options include:

NetApp Keystone

NetApp Keystone provides flexible cloud consumption models whether you build or buy, on-premises or in the public cloud.

Next steps

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