NetApp delivers storage as a service, powered by Equinix
Srinivas Tenneti
As organizations become more digitized, customers, employees, and partners want more control over, and access to, digital services. To stay on top of those demands, you need a hybrid multicloud strategy that keeps your on-premises infrastructure agile and high performing, with the ability to leverage the cloud on demand.
One important question to ask: Where is the best place to store my data, on premises or in the cloud? If you want control of your data, then on premises is the right choice. However, the data center isn’t designed to handle the additional infrastructure that’s needed, and you can’t build it at the speed your business requires.
What about the cloud? Public clouds offer attractive elasticity and cost efficiencies, which can speed up innovation throughout your business. However, running workloads in public clouds presents management complexity and risk, such as:
- Data privacy and control. Compliance and sovereignty laws can be complex and difficult to navigate.
- Security and control. Public clouds can leave your data vulnerable, and you need a cybersecurity safeguard.
- Multicloud choice. It’s great to have access to multiple clouds, but inconsistency between clouds can make management and scale challenging.
NetApp Keystone Flex Subscription, powered by Equinix
To help you confidently address these risks and challenges, NetApp has integrated their storage-as-a-service offering, NetApp® Keystone™ Flex Subscription, with Platform Equinix®. Flex Subscription is a subscription-based pay-as-you-grow service that greatly reduces the complexity of storage management and consumption as your data needs change. Platform Equinix is the largest trusted data center platform on which to place your digital infrastructure. You can create hybrid multicloud architectures by locating next to leading public clouds and networks. And you can build instant physical and virtual connections on the industry’s most reliable, secure, and sustainable platform, Equinix Fabric™, to enable low-latency performance.
Flex Subscription offers data storage services hosted in a NetApp owned and managed area within an Equinix®data center. It takes advantage of the flexible, on-demand global interconnection capabilities of Equinix Fabric. With Flex Subscription and Equinix, you have one vendor for infrastructure as a service, and you get a single invoice for your storage consumption, space, power, cooling, and networking. You also get these benefits:
- Centrally locate data “next to” the leading cloud providers rather than “in” one public cloud, so it remains private. Data is close to public cloud services such as compute, databases, and analytics, with dedicated high-speed connections, resulting in low latency (< 1ms roundtrip lag).
- Avoid oversubscribing and overprovisioning. Instead, you pay for space and other operational expenses as a percentage of your storage bill, which aligns with your storage usage.
- Get the control and governance that your enterprise is used to, along with capacity to grow as your business expands.
Flex Subscription data storage and Equinix colocation services offer a complete solution to optimize performance, scale storage, and keep data secure. Enterprises are adopting Flex Subscription and Equinix to gain a wide range of new and enhanced capabilities. 
Industry-specific solutions
Future blogs in this series will explore industry-specific solutions using NetApp Keystone Flex Subscription hosted at Equinix data centers. These solutions include:- From vehicle design to manufacturing, today's auto sector runs on data. Developing and deploying Advanced Driver Assistance and Autonomous Vehicle Systems (ADAS) requires the ability to collect, store, and manage massive amounts of data, high-performance computing capacity, and advanced deep learning frameworks. It also requires the capability to do real-time processing of local rules and events in the vehicle.
- Electronic design automation (EDA). EDA workflow requirements vary widely. On the front end are massively parallel register-transfer level simulations with up to a million metadata-heavy small files. On the back end are the processing demands of large physical and manufacturing files. EDA infrastructures need the flexibility to support the performance requirements (latency, IOPs, and throughput) of highly parallel and often bursty EDA workflows.
- Healthcare and life sciences. Despite the regulatory hurdles, healthcare and life sciences providers are adopting public clouds for scalability and flexibility. Without the proper foundation and planning, adopting multiple public clouds can mean management overhead and security headaches for your IT department. Cloud-based solutions can accelerate time to insight for a range of applications, including clinical genomic sequencing, drug design, and cancer research.
- Media and entertainment. Video and animation can create giant file sizes that are hard to move around among the numerous studios, editors, and rendering processes that create the final product. With a centralized repository between the clouds, these giant media files can remain stationary, while studios leverage the appropriate tools from their hyperscaler of choice to collaborate on media that is cloud connected.
- Financial services. As traditional banks face increasing competition and evolving customer expectations, they are fast-tracking their digital transformations. The public cloud has helped accelerate the transition to digital. It offers scalability and elasticity that cannot be matched in a traditional IT procurement model. However, for financial services institutions there are significant barriers to public cloud adoption, including regulatory requirements, data privacy, data security, and data egress costs.
Learn more about NetApp Keystone Flex Subscription
We continue to see customer momentum and innovation on our storage-as-a-service offering, NetApp Keystone Flex Subscription. We’re excited to bring new features that simplify hybrid cloud consumption and operations. To learn more, visit the Flex Subscription page.
Srinivas Tenneti
Srinivas Tenneti is a Senior Infrastructure Storage Architect for Keystone. He joined NetApp in 2020 with 20+ years of enterprise experience. Before NetApp, Srinivas Tenneti has worked at Cisco Systems for the past twenty years. In his 20-year-old journey at Cisco, he has worked in Service Provider, Enterprise, Commercial, and IoT markets. He began at Cisco in engineering and spent the last ten years in Solution engineering as Network and Security Architect. He holds dual CCIE certification - Routing & Switching and Security and holds Masters from NC state in Computer Science. Besides, Srinivas is also pursuing a Ph.D. at NC state in mitigating malware propagation in large networks.
