The business problem addressed by big-analytics, big-bandwidth, big-content organizations is the collection of large amounts of raw data: from point-of-sale data, to credit card transactions, to log files, to security data. This “big” data is potentially useful but too large to be processed by humans or traditional relational database tools. Hadoop and associated MapReduce technologies turn raw data into valuable information; and NetApp® big-analytics, big-bandwidth, big-content platforms offer the right storage platforms and solutions to first ingest the data, then to analyze it, and finally to manage valuable datasets.
