For the world’s largest regional theme park corporation, creating the perfect guest experience means having the right people and products available at the right time—from rides and roller coasters to games, food, beverages, and souvenirs. Anticipating and reacting to the needs of 26 million visitors each year require massive amounts of data on factors both inside and outside the park.

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Back in 2006, each of the company’s 18 facilities ran as an independent unit with its own local data center. Every park had different systems for e-mail, ticketing, point of sale, and other park functions. Data was locked in silos and sent to a third party for analysis. In the parks, decisions were based on years of experience rather than true data.

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A consolidated, virtualized infrastructure built on NetApp® storage provides real-time data for instant analysis and up-to-the-minute decision making. Standardizing on integrated technologies from NetApp, Cisco, VMware, and Microsoft has enabled the company to streamline management and eliminate costly inefficiencies.

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With With NetApp technology, Six Flags has been able to:

  • Consolidate the data from 18 major data centers into 1.
  • Make instantaneous and reliable decisions making based on real-time data.
  • Continue reducing park operating costs.
  • Achieve record profitability and guest satisfaction scores.
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