Joel Reich is vice president and general manager of NetApp’s SAN/iSAN business unit. In addition to managing NetApp’s SAN development program, Reich’s primary responsibilities include aligning and driving products, sales, services, and strategic partnerships to leverage market opportunities in Fibre Channel and iSCSI-attached storage. Reich has over 20 years of marketing and technology management experience in the storage industry.
Prior to joining NetApp, he was the vice president of Marketing and Product Operations for HighGround Systems. He has also held positions as director of Product Management for CLARiiON products at Data General and EMC and director of Sales and Marketing for Conner Peripherals Storage Systems Group. He also has held marketing management roles at Aiwa/Core and Rodime Systems Inc.
During his career, Reich has led or been involved in the definition and introduction of the world's first 3.5" hard disk drive (Rodime), the first disk array for open systems and Windows® (Core), the first Fibre Channel RAID system (CLARiiON), and the industry's first unified storage system (NetApp).
Reich is a graduate of Lehigh University in Bethlehem, Pennsylvania.