NetApp Recognized For "Punching Above Its Weight"

Sunnyvale, Calif. - April 24, 2007 -- Network Appliance, Inc. (NASDAQ: NTAP), a leader in advanced network storage solutions, today announced it has been named a finalist for the 2007 Silver SABRE awards from the Holmes Report in the Technology Hardware category. NetApp, Voce Communications, and the integrated worldwide public relations team received the nod for successfully positioning the editorial image of NetApp as a global leader in unified storage against some of the world's largest IT companies.

"Driving brand awareness against namesake firms such as Dell, HP, and Sun requires a strategic approach to public relations," said Elisa Steele, vice president of Corporate Marketing at NetApp. "Messaging must be integrated, relevant, and above all customer-centric. NetApp is honored to be selected by Holmes Report for our worldwide communications campaign."

NetApp considers PR a strategic marketing tool, vital to enabling the company to maintain or surpass its aggressive growth goals. The "Punch Above Our Weight" internal campaign was therefore created to rattle competitive stalwarts. Spearheaded by an aggressive PR program and integrated with NetApp® marketing and field programs, this ongoing campaign spans 30 countries where NetApp maintains a dedicated PR presence.

NetApp began this PR campaign by taking a page from the "simplicity" value proposition of its products. Understanding that the simplest messages are usually the most memorable, NetApp synthesized multiple product and corporate messages into a clean, compelling, customer-centric story. This allowed both business and technology readers across multiple geographies to clearly grasp the company's value proposition.

NetApp then worked to cultivate a strong following of evangelists to promote its offerings. Embracing these influencers, clearly translating technological advantages into business benefits, and integrating these benefits with an identified brand definition enabled the company to expand its reach and accelerate its sales cycle.

The Holmes Report Silver SABRE Awards honor PR innovation and recognize those in the forefront of their industries. The Fifth Annual SABRE Awards Dinner will be held in New York on May 8, 2007, at the Sheraton Hotel and Towers New York.

About Network Appliance
Network Appliance is a world leader in unified storage solutions for today's data-intensive enterprise. Since its inception in 1992, Network Appliance has delivered technology, product, and partner firsts. Information about Network Appliance™ solutions and services is available at

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