NetApp Expands Support Programs for Enterprise-Grade All-Flash Array to Accelerate Customer and Partner Journey to Hybrid Cloud

Percentage of IT Services Delivered in Hybrid Cloud Will Triple Within Three Years, Boosting Value of NetApp Seamless Data Management Across Flash, Disk, Cloud

According to an IDG Research Services survey commissioned by NetApp (NASDAQ: NTAP), more than 60% of IT services are currently delivered on-premises with no cloud component. This figure is expected to drop to 35% in three years, while services provided by a hybrid cloud infrastructure are projected to more than triple.

The new NetApp® All Flash FAS (AFF) 8000 series storage array is gaining traction with customers who are restructuring their data centers as part of their roadmap to embrace the cloud. The array has become one of the fastest growing products in NetApp’s history. Today, the company announced new programs and a smaller-footprint AFF model to help enterprises and NetApp’s ecosystem of partners effectively make the transition to a hybrid cloud future.

“While any flash-only array will boost application performance, too many organizations underestimate the costs associated with bringing in a new storage architecture to support that flash,” said industry analyst Howard Marks, chief scientist at DeepStorage, LLC. “NetApp’s all-flash AFF delivers the performance organizations are looking for while running the proven Data ONTAP® architecture. Enterprises avoid the training and application integration expenses that come along with forklift upgrades to immature technology.”

Highlights include:

  • Free Controller Upgrade: Customers who purchase a three-year SupportEdge Premium contract1 by December 31, 2015, are eligible for a new AFF controller free of charge as part of the renewal process.
  • Extended Support Price Protection: This offer enables customers to extend their standard three-year warranty and support for up to four more years. Customers can choose this option at point of sale or during renewal.2
  • New AFF Series Model: The new 6U model of the AFF8080 EX is a smaller-form-factor version of NetApp’s top-of-the line unified all-flash array. It delivers the full range of enterprise-grade capabilities with up to a 40% reduction in footprint. Available now, the new model can be set up to address mainstream SAN workloads in as little as 15 minutes. Qualified partners and customers can request risk-free trial systems to quickly and easily see the impact of flash performance on their own workloads.

An All-Flash Array That Future-proofs Customers and Partners for the Hybrid Cloud

All-flash storage changes the way companies do business by dramatically speeding application performance and improving server efficiency. The AFF8000 series delivers the enterprise-grade benefits that make all-flash systems ready for broad deployment, with world-class performance and the industry’s best data management in a single solution.

The AFF series incorporates FlashEssentials software optimizations, which increase flash performance and efficiency. FlashEssentials is included in clustered Data ONTAP, the foundation for Data Fabric, NetApp’s vision for the future of data management. AFF models can be ordered as standalone systems and in FlexPod® converged infrastructure validated designs. Professional services, delivered by NetApp or its partners, help users identify those workloads that are best served by all-flash systems.

“The cloud is creating a new wave of data center consolidation as customers plan for their transition to the hybrid cloud. They are thinking ‘flash first’ for performance and efficiency gains, but are wary of new architectures that create isolated data siloes,” said Lee Caswell, vice president, Product and Solutions Marketing, NetApp. “NetApp’s AFF series solves this challenge for our customers with the only system capable of seamless data management across flash, disk, and cloud resources. For our channel partners, the AFF offers an easy onramp to the cloud that maintains the enterprise-grade capabilities and investment protection their customers demand.”

NetApp distribution partner Jim Kebert, vice president, NetApp Solutions, at Avnet, commented, “We are committed to driving flash adoption from early trials into mainstream adoption. We look forward to working with NetApp, and the ability to seamlessly integrate flash into FlexPod solutions. This helps our community of partners and the enterprise customers we serve simplify deployment with long-term investment protection across disk and cloud resources.”

John Woodall, vice president, Engineering, Integrated Archive Systems, added, “NetApp AFF allows resellers to leverage flash training and services offerings for environments ranging from $25,000 standalone installations to the most complex enterprise environments. We leverage the depth of NetApp AFF application integration and the new integration with support for Cisco ACI with the latest AFF FlexPod Cisco Validated Design.”

Additional Resources

  • Read how our customer Citrix Systems benefits from AFF.
  • See the new AFF video on our website.
  • Find out how AFF accelerates Microsoft SQL and Oracle database workloads.
  • Customers and partners can learn more about NetApp flash and other innovations at our annual technical conference. Registration is open for events in Las Vegas and Berlin. Go to NetApp Insight™ 2015 for details.
  • Follow NetApp on Twitter.

About NetApp
Leading organizations worldwide count on NetApp for software, systems and services to manage and store their data. Customers value our teamwork, expertise and passion for helping them succeed now and into the future. To learn more visit www.netapp.com.

Press Contact:
Judy Radlinsky
NetApp
1 408 822 6572
xdl-uspr@netapp.com

NetApp, the NetApp logo, Data ONTAP, FlexPod, and OnCommand are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. A current list of NetApp trademarks is available on the web at www.netapp.com/us/legal/netapptmlist.aspx.

1 For additional information, go to https://mysupport.netapp.com/ecm/ecm_get_file/ECMP12520009.
2 To find out more, contact your NetApp representative or a local partner.