SUNNYVALE, Calif., Aug. 30, 2012
- Every frame of the latest Hollywood blockbuster or hit
TV program has to be ingested, edited, transcoded, and delivered,
creating complicated workflows as content is shared across teams
and across locations. Streamlining these processes requires greater
integration between the front-end software tools used at each step
with networks of back-end hardware. Storage is a critical part of
this back-end infrastructure, and when integrated with front-end
applications, it delivers the capacity, bandwidth, and performance
that power broadcast production and content delivery.
NetApp (NASDAQ: NTAP), a leader in storage
and data management, today announced the significant expansion of
its media and entertainment technology alliance ecosystem to
include new partners Actus Digital, Digital Rapids,
Marquis
Broadcast, MXFserver, Rorke Data (an Avnet Company),
Signiant.
Vidispine,
and Vizrt. These
partners join long-standing technology Alliance members ATTO Technology,
Dalet, and
Quantum in
demonstrating interoperability with NetApp® storage solutions
to solve the next generation of content production, management, and
delivery challenges. Solutions from the NetApp Technology Alliance
Program are on display next week (September 7-11) at the International Broadcasting
Conference (IBC) in Amsterdam.
"NetApp continues to foster and forge strong
alliances with technology innovators who share our vision and
passion for helping customers simplify workflows and unleash
creativity," said Brendon Howe, vice president, Product and
Solutions Marketing, NetApp. "An example of the success we are
delivering with partners is the petabytes of storage we've deployed
through our media and content management solution, which is the
storage foundation for several world-class postproduction and
broadcast media operations."
NetApp media and entertainment
storage platforms include:
NetApp works with its alliance technology
partners to test and integrate these technologies with partner
applications. Together, the NetApp ecosystem provides the first
compelling combination of enterprise-class IT resiliency and
media-class bandwidth, capacity, and cost-effectiveness for media
and entertainment workflows. These tested workflows include content
ingest, media asset management, edit, transcode, file-based quality
control (QC), file delivery, and archive solutions.
MXFserver and NetApp Enable
Collaborative Editing Environments
FilmPartners, creator of postproduction management software
MXFserver, and NetApp are building out collaborative editing
environments with cost-effective enterprise-class open storage.
MXFserver works with the top three broadcast editing platforms to
consolidate their operations onto efficient and cost-effective
scalable NetApp storage. Due to MXFserver's open structure, all
media can be easily accessed, transferred, managed, and exchanged
without the use of additional software, improving project
manageability, while supporting all the project sharing and bin
locking edit workgroups are used to.
Signiant and NetApp Speed File
Movement
The growing size of media files and the explosion of media delivery
platforms are driving the need for highly efficient, file-based
content delivery workflows. And the advent of global media
companies with reservoirs of content on multiple continents is
causing a rethinking of how the storage layer itself should manage
the millions, and now billions, of video clips being stored and
accessed.
NetApp and Signiant test and confirm tight
interoperability between the intelligent file transfer layer and
the storage layer. Media organizations have a business-critical
need to move and store digital media as efficiently and
cost-effectively as possible, while applying enterprise-level
security and maintaining complete control over the exchanges. By
extending the Signiant file movement workflow to NetApp storage
systems, this joint solution helps media companies meet these
stringent requirements.
Dalet Collaborates with NetApp on
Full-Resolution Workflow Infrastructure
Long-standing NetApp Alliance Partner Dalet recently collaborated
with NetApp to install the infrastructure for an end-to-end
production workflow with both proxy and high-resolution video into
one of the largest national broadcast operations in Europe. The
flexible broadcast workflow, built on the NetApp E-Series platform,
supports high-bandwidth production groups needing 10,000MB per
second.
Additional Resources
About NetApp
NetApp creates innovative storage and data management solutions
that deliver outstanding cost efficiency and accelerate business
breakthroughs. Our commitment to living our core values and
consistently being recognized as a great place to work around the
world are fundamental to our long-term growth and success, as well
as the success of our pathway partners and customers. Use of the
word "partner" or "partnership" does not imply a legal partnership
between NetApp and any other company. Discover our passion for
helping companies around the world go further, faster at www.netapp.com.
Press Contact:
Jeremiah Glodoveza
NetApp PR
(408) 822-4567
xdl-uspr@netapp.com
NetApp, the NetApp logo, Go further,
faster, and StorageGRID are trademarks or registered trademarks of
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