HOLLYWOOD, CA October 26, 2011
- NetApp (NASDAQ: NTAP) today announced a new solution for
bandwidth-intensive environments that offers leaders in the media
and entertainment industries high performance and always-available
data access to maximize their collaborative efforts and improve
workflow processes. The NetApp® Media Content Management (MCM)
solution provides the infrastructure needed for video professionals
and content developers to ingest, produce, process, archive, and
deliver data with the flexibility to scale performance and
The MCM solution from NetApp is designed to
provide a central active repository for media production and
distribution workflows. The high bandwidth and capacity density of
the solution allows facilities to improve their media workflows to
better monetize their content. When tested with partner ATTO
Technology's Celerity Fibre Channel HBAs, including single-, dual-,
and quad-channel configurations, the solution provided customers
with reliable, high-performance Fibre Channel connectivity.
Currently, NetApp is uniquely positioned to
support high-performance environments for data-intensive workloads
in which boundless, secure, and scalable data storage is required.
The new MCM solution from NetApp will help video and entertainment
professionals by eliminating the current barriers from workflow
inefficiencies, allowing faster results.
Testing Demonstrates Reliable,
High-Performance Fibre Channel Connectivity
In recent testing by ATTO Technology using the company's Celerity
Fibre Channel Host Bus Adapters (HBAs) with Multipath
Director® technology, the NetApp MCM solution outperformed all
previously tested storage subsystems. New benchmarks were set
across several media industry test regimens, including the number
of uncompressed HD video streams simultaneously supported for Final
Cut Pro® editors. With four Macintosh® clients running
Final Cut Pro 7, the NetApp MCM solution played back 22
uncompressed HD (1920 x 1080, 10-bit YUV) video streams overnight
without dropping any frames.
In testing the combination of the NetApp MCM
solution and the ATTO HBAs, high-bit-rate uncompressed editing
workgroups could be fully integrated into general facility
workflows. This connectivity solution is certified by NetApp and
featured in the online NetApp Interoperability Matrix.
"The MCM solution is optimized for workflow
performance and scalability; it will allow Media and Entertainment
companies to architect more integrated media workflows, "said Chris
Cummings , vice president of marketing at NetApp.
"ATTO is pleased to partner with NetApp,"
said Wayne Arvidson, vice president of Marketing at ATTO
Technology, Inc. "The Media Content Management solution offers a
new connectivity solution that works across multiple operating
systems for truly collaborative digital media environments. We are
excited to provide end users the choice of NetApp for their
high-performance storage needs."
To learn more, please stop by the NetApp
booth at SMPTE, October 25-27 at the Renaissance Hotel, Hollywood,
NetApp creates innovative storage and data management solutions
that deliver outstanding cost efficiency and accelerate business
breakthroughs. Our commitment to living our core values and
consistently being recognized as a great place to work around the
world are fundamental to our long-term growth and success, as well
as the success of our pathway partners and customers. The use of
the words "partner" or "partnership" does not reflect a legal
partnership between NetApp and any other company. Discover our
passion for helping companies around the world go further, faster
NetApp, the NetApp logo, and Go further,
faster are trademarks or registered trademarks of NetApp, Inc. in
the United States and/or other countries. Macintosh is a registered
trademark of Apple Inc.