Dominion Enterprises Cuts Waste and Prepares for the Future with a Shared IT Infrastructure from NetApp, Cisco, and VMware
SUNNYVALE, Calif.-April 4,
2011-Dominion Enterprises, a marketing services company
that provides cloud-based advertising and management software and
magazines for multiple industries, recently moved from a siloed
infrastructure to a shared IT infrastructure based on NetApp®
(NASDAQ: NTAP), Cisco®, and VMware® technologies. By
using a shared IT infrastructure, Dominion was able to cut out
inefficient systems in their data center, reduce costs, and improve
the company's ability to quickly adapt to changing business
With 4,500 employees in 40 states and 5
countries, Dominion hosts thousands of Web sites and 280 magazines
that reach over 50 million consumers each month. The company has
grown organically as well as through numerous strategic
acquisitions, each of which came with its own IT infrastructure. As
the company grew, communication and interaction among groups became
increasingly cumbersome, inefficient, and costly. The company's IT
infrastructure was burdened by overprovisioned, underutilized, and
nonoptimized resources that, in turn, made it difficult for
Dominion to free untapped capacity, react quickly to new
opportunities, and streamline coordination among businesses. That's
when Dominion turned to NetApp Star Partner PLANIT Technology Group
to design an internal cloud infrastructure based on the FlexPod for
VMware reference architecture that would be more flexible and
efficient than its existing jumble of disparate systems.
- With FlexPod™ for VMware, Dominion now has the
flexibility to scale out and up, easily manage shared services to
support its rapid growth, and react to quickly changing needs
across all 40 business units. Specifically, Dominion's FlexPod for
VMware solution combines NetApp FAS systems, Cisco Unified
Computing System Blade servers and Cisco Nexus switches, and VMware
- With a shared IT infrastructure, Dominion saved $400,000 in
power, cooling, and cabinet costs over two years.
- With server virtualization, Dominion was able to eliminate more
than 300 physical servers.
- By making IT more flexible and efficient, Dominion has kept
administration costs low, managing all 500TB of storage with only
1.5 full-time employees.
- Tom Skidmore, chief architect, Dominion Enterprises
"Our growth had added so many new systems with a vast array of
databases and protocols that it made management much more difficult
and a real obstacle to future growth. Now, with our NetApp, Cisco,
and VMware shared infrastructure, we can easily provide critical
services to our business units and it's much simpler to provision
new resources as needs change and we continue to expand our
- Chris Cummings, vice president of Product and Solutions
"As demand for data and services grows, old IT practices can no
longer cope with modern business needs. More and more customers are
moving to a shared IT infrastructure to improve their efficiency
and flexibility levels. Cisco, VMware, and our other solutions
partners help us provide our customers with the tools they need to
transform their IT infrastructures, meet their business-critical
needs today, and be ready for the needs of the future."
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