newScale Joins NetApp Alliance Partner Program

newScale Provides Dynamic Self-Service Provisioning for Cloud Computing and Virtualized Data Centers

SAN MATEO, Calif., September 8, 2010 - newScale® Inc., pioneers of the self-service IT storefront for the enterprise, today announced its membership in the NetApp Alliance Partner Program as an Advantage Alliance Partner. With this partnership, newScale will help more NetApp customers achieve efficiency in their dynamic data centers and progress on their journey to cloud computing.

"Cloud computing requires self-service ordering from a catalog of standard options, delivered on-demand with automated provisioning and pay-per-use consumption," said Scott Hammond, president and CEO of newScale. "As a NetApp Alliance Partner, we look forward to helping our mutual customers achieve this vision for IT as a service."

The mutual goal of both companies is to help customers deliver IT infrastructure services with greater agility, flexibility, efficiency, and governance. newScale's software provides a Web-based "menu" of standardized service options, with dynamic self-service provisioning and lifecycle management across storage, network, and compute environments. Users of the newScale solutions and NetApp storage will have easy, yet controlled, on-demand access to shared IT storage infrastructure - instead of waiting days or weeks.

Earlier this year, newScale introduced a major release, newScale 9, with an easy-to-use e-commerce ordering experience, policy-based management, and lifecycle tracking for desktop and data center services across cloud, virtual, and physical compute environments. Last week, newScale 9 was selected as the "Best of VMworld 2010" in the new category of private cloud computing.

Service providers developing IT-as-a-service offerings can now use newScale software to provide policy-based controls and self-provisioning from a catalog of standardized storage-on-demand, compute-on-demand, and network-on-demand services. Enterprise IT organizations can leverage this same powerful combination for their next-generation data center virtualization initiatives and their internal or hybrid cloud architecture.

"Having newScale as a member of the NetApp Alliance Partner Program is an example of how we are working with leading IT management vendors to provide customers with the flexible infrastructure and solutions they need to manage cloud environments," said Patrick Rogers, vice president of Solutions and Alliances at NetApp. "newScale's service catalog and self-service capabilities provide key customer value on top of multi-tenant, cloud architectures powered by NetApp."

About the NetApp Alliance Partner Program
The NetApp Alliance Partner Program provides qualified infrastructure and application providers with access to NetApp solutions, software development kits, technical support, training, certification, product information, and marketing and sales assistance. Customers benefit by having access to best-of-breed partner solutions that are tested to work with NetApp storage. Additional information on the NetApp Alliance Partner Program is available at

About newScale, Inc.
newScale is the leading provider of self-service, service catalog, and lifecycle management software for enterprise IT and private / hybrid cloud computing. With more than two million users worldwide, newScale helps IT organizations and service providers offer a self-service storefront for both desktop and data center services - across physical, virtual and cloud environments. newScale customers - including 20 percent of the Fortune 50 - benefit from greater IT agility, increased user satisfaction, and tens of millions of dollars in savings. For more information, visit

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