NetApp Honored with Telly Award for Second Consecutive Year
SUNNYVALE, Calif.-July 7,
2010- NetApp's (NASDAQ: NTAP) Social Media Team was
honored with a bronze Telly Award for its production of the viral
video "Extreme Makeover: Data Center Edition." This marks the
second consecutive year that NetApp has been recognized for its
innovative and creative use of multimedia and video.
"The Telly Award is a great achievement for
our Social Media Team and is a testament to their hard work and
creativity in the integration of video and social marketing," said
Christine Heckart, chief marketing officer for NetApp. "With
NetApp's accelerated growth, social media has become an integral
component of our overall marketing strategy that allows us to reach
a wider audience with dynamic content. This video is a perfect
example of that approach."
"Extreme Makeover: Data Center Edition" is a
viral video that parodies the popular television show by focusing
on a fictional group of NetApp employees who overhaul an old data
center in one day. Highlighting NetApp's storage
efficiency, virtualization, and green technologies, the
characters detail how NetApp is able to deliver the best solutions
for its customers. The video was created to build and increase
awareness of NetApp's unique solutions and technologies and to
increase viewership of the NetApp YouTube channel, NetAppTV.
You can also view last year's Telly
Award-winning video, "NetApp Battles the Competition-
Founded in 1979, the Telly Awards honor
outstanding local, regional, and cable TV commercials and programs,
the finest video and film productions, and online film and video.
The Telly Awards annually showcase the best work of the most
respected advertising agencies, production companies, television
stations, cable operators, interactive agencies, and corporate
video departments in the world. The Telly Awards receive over
13,000 entries annually from all 50 states and from countries
around the world. To learn more about the Telly Awards, visit
Discuss this news in the NetApp Community,
where you can exchange thoughts and ideas on a variety of topics
with our community members. Collaborate with our company, engage in
conversation with NetApp leaders and employees, and participate in
our passion to go further, faster. Join now at communities.netapp.com.
NetApp creates innovative storage and data management solutions
that accelerate business breakthroughs and deliver outstanding cost
efficiency. Discover our passion for helping companies around the
world go further, faster at www.netapp.com.
NetApp, the NetApp logo, and Go further,
faster are trademarks or registered trademarks of NetApp, Inc. in
the United States and/or other countries. All other brands or
products are trademarks or registered trademarks of their
respective holders and should be treated as such.