Sunnyvale, Calif.-April 19,
2010-NetApp (NASDAQ: NTAP) today announced that its NetApp
Partner Program has been recognized by Everything Channel as one of
North America's top information technology vendor programs.
Additionally, the NetApp Partner Program was recognized with a
Five-Star Partner Program rating for the second consecutive
The NetApp Partner Program was awarded a
Five-Star rating in the Enterprise/Large Companies category in
Everything Channel's 16th annual 2010 Partner Program Guide (PPG),
acknowledging NetApp's commitment and the strength of its programs
for reseller partners, which include IT integrators, technology
solution providers, and consultants.
Known for its industry-leading channel
program initiatives, NetApp has continued to build on its
award-winning program with new investments in infrastructure and
enablement tools to make it easier for partners to do business with
NetApp. In addition, the NetApp Partner Program also now
encompasses all of the company's indirect selling partner types
under one global program, which supports a variety of channel
partners and aligns with NetApp's overall growth strategy.
Additional new program enhancements
- The NetApp Field Portal enables both direct and indirect sales
teams to access sales tools, marketing resources, educational
training programs, and product and company information to support
partners throughout the sales cycle and optimize field and partner
- Campaign Express provides NetApp branded marketing support to
all NetApp channel partners, allowing them to set up an automated
marketing system to create and execute their own specialized
campaigns for NetApp solutions, from lead generation to collateral
development to metrics reporting.
- The NetApp Specialization Program provides technology
specializations to help partners worldwide maximize strategic
opportunities and distinguish themselves with their customers.
Technology specializations include videos on demand, solution kits,
and face-to-face workshops, which offer partners the tools and
training required to become a certified expert in a specialized
area to further drive revenue.
"We are pleased to deliver to the channel an
exclusive list of the leading vendor channel programs with details
about key technologies, program opportunities, and information on
the hottest new program offerings," said Kelley Damore, vice
president and editorial director, Everything Channel. "The quality
of a technology vendor's partner program determines how profitable
its partners will be. For their commitment to their business
partners and their efforts to build quality programs, we
congratulate those recognized as this year's Five-Star Partner
Program winners for helping to drive greater revenue in the
Research for the 2010 Everything Channel
Partner Program Guide and the Five-Star Partner Program rating was
conducted by Everything Channel's research department. Everything
Channel analyzed 130 vendor programs rating vendors' responses to
in-depth questions about their partner programs in the five
elements of sales support, partner profitability, partner ecosystem
development/management, partner communication/marketing, and demand
generation. For fair comparisons, companies were placed in one of
four categories (Enterprise, Midsize, Small, and Emerging) based on
company size. Questions from each section were scored individually
and weighted appropriately. The Five-Star Partner Program rating
recognizes the elite subset of Partner Program Guide vendors who
give solution providers the best partnering elements in their
channel programs. The Five-Star rating is bestowed on programs
whose overall rating is among the elite based on company size.
"We are honored to receive the prestigious
Five-Star recognition in Everything Channel's annual Partner
Program Guide for the second year in a row," said Julie Parrish,
vice president of Worldwide Channel Sales, NetApp. "This award
truly validates the enhancements we made to the NetApp Partner
Program over the past year. We are committed to helping our
partners grow their business and helping them meet their customers'
needs even better."
The PPG list and those companies recognized
with Five-Star ratings appear in the March 29 issue of CRN
magazine and online at www.channelweb.com.
NetApp creates innovative storage and data management solutions
that accelerate business breakthroughs and deliver outstanding cost
efficiency. Discover NetApp's passion for helping companies around
the world go further, faster at www.netapp.com.
About Everything Channel
Everything Channel, headquartered in Framingham, MA, is a
technology marketing and sales solutions company. Through its
"Complete Technology Channel Solution," Everything Channel offers
the right business tools to accelerate technology sales. From
branding and recruiting to marketing and sales, Everything Channel
offers technology marketers the unmatched breadth and depth of
global brands and market intelligence combined with unparalleled
audience loyalty and credibility serving all technology sales
channels through an extensive database. Everything Channel provides
innovative field sales and marketing solutions to the sellers of
technology to achieve measurable and significant results.
About United Business Media
UBM (UBM.L) focuses on two principal activities: worldwide
information distribution, targeting and monitoring; and the
development and monetisation of B2B communities and markets. UBM's
businesses inform markets and serve professional commercial
communities-from doctors to game developers, from journalists to
jewelry traders, from farmers to pharmacists-with integrated
events, online, print and business information products. Our 6,500
staff in more than 30 countries are organised into specialist teams
that serve these communities, bringing buyers and sellers together,
helping them to do business and their markets to work effectively
and efficiently. For more information, go to www.ubm.com.
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