NetApp Appoints Christine Heckart Chief Marketing Officer
Sunnyvale, Calif.-February 2,
2010-NetApp (NASDAQ: NTAP) today announced the appointment
of Christine Heckart to the role of chief marketing officer (CMO).
Effective immediately, Heckart will be responsible for all aspects
of NetApp's global corporate marketing organization and report to
Tom Georgens, president and CEO of NetApp.
Jay Kidd, who formerly held the position of
CMO, was named senior vice president, Product Strategy and
Development, Storage Solutions Group. He will be responsible for
NetApp's product development portfolio strategy and technical
alliance relationships, and will lead the NAS, SAN, Data
Protection, and Manageability Business Units.
"Christine's marketing and communications
expertise and proven track record will be instrumental as we
continue to increase the awareness of NetApp in the global
marketplace," said Georgens. "This is an exciting time for NetApp
as we adapt our marketing strategies to address the emerging ways
that companies are deploying IT and managing their data centers. I
look forward to working with Christine as we capitalize on these
"NetApp's brand campaign during the past two
years has successfully increased both aided and unaided awareness
globally, especially among the strategic decision maker," said
Heckart. "Our brand is truly valued and respected among our current
customer base, and extending our relationship with new customers
will be important to our continued growth. I am thrilled to join
the NetApp team and add to its success."
Throughout her 21-year career, Heckart has
played an integral role in the marketing and growth strategies of
successful technology companies. Before joining NetApp, she was
general manager of marketing for the TV, Video, and Music Business
at Microsoft Corporation. Previously, she was vice president and
CMO of Worldwide Marketing for Juniper Networks, responsible for
all aspects of worldwide marketing.
Heckart is the author of The Guide to
Frame Relay Networking and co-author of ATM for
Dummies. An acknowledged industry thought leader, she was
named one of Network World's "Top 10 Power Thinkers" and "50 Most
Powerful People in the Industry." She has an economics degree from
the University of Colorado at Boulder.
NetApp creates innovative storage and data management solutions
that accelerate business breakthroughs and deliver outstanding cost
efficiency. Discover NetApp's passion for helping companies around
the world go further, faster at www.netapp.com.
NetApp, the NetApp logo, and Go further,
faster are trademarks or registered trademarks of NetApp, Inc. in
the United States and/or other countries. All other brands or
products are trademarks or registered trademarks of their
respective holders and should be treated as such.
NetApp PR Hotline
Ph: (408) 822-3287