NetApp Receives Two Telly Awards for Dedupe Rap Video
Sunnyvale, Calif.-July 21,
2009- NetApp, (NASDAQ: NTAP) announced today that its
internal Social Media Team received two Bronze Telly Awards for its
work in producing the NetApp Dedupe Rap video, featured on YouTube.
The Telly Awards honored NetApp in two categories: Direct Marketing
and Use of Music.
"We are honored to be recognized with two
Telly Awards for the video production of our deduplication rap
video," said Jay Kidd, chief marketing officer at NetApp. "I am
proud of the Social Media Team's creativity and ability to reach a
wider audience through social media. The significant number of
views this deduplication rap video has attracted is also a
testament to the quality of video and the industry interest in
The production of "NetApp Battles the
Competition-NetApp-Deduplication" is a rap video parody about
deduplication technology that was modeled after the final rap
battle scene from a famous movie. The purpose of the video was to
raise awareness around NetApp® deduplication technology and
increase the amount of followers to NetApp's YouTube channel,
NetAppTV. Produced in
close partnership with Buckle Bros. Productions, the rap video was
released on YouTube in late February.
To watch the "NetApp Battles the
Competition-NetApp-Deduplication" video, visit NetAppTV at
Founded in 1979, the Telly Awards honor
outstanding local, regional, and cable TV commercials and programs,
the finest video and film productions, and online film and video.
The Telly Awards annually showcase the best work of the most
respected advertising agencies, production companies, television
stations, cable operators, interactive agencies, and corporate
video departments in the world. The Telly Awards receive over
13,000 entries annually from all 50 states and countries around the
world. To learn more about the Telly Awards, visit www.tellyawards.com.
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