NetApp Announces New Enhancements To NetApp Partner Program
SUNNYVALE, Calif. - June 10,
2009 - NetApp (NASDAQ: NTAP) today announced new
enhancements to the NetApp Partner Program, formerly known as the
VIP Program. The renamed NetApp Partner Program will continue to
build on the industry-leading channel program initiatives that
NetApp has become known for over the years, with new investments in
infrastructure and enablement tools to help make doing business
with NetApp easier for partners. In addition, the name change
reflects a change in the structure of the program, with the NetApp
Partner Program now officially encompassing all indirect selling
partner types, including NetApp's OEM partners, to align all
indirect efforts under one global program.
New program enhancements include:
- NetApp Field Portal is a new tool for use by
direct and indirect sales teams to access company and product
information to support customers throughout the buying cycle.
Replacing PartnerCenter, this single portal optimizes field and
partner effectiveness and provides the ability to track information
sent directly to customers. Sales tools, marketing resources,
product information, and educational training and programs for
direct sales and indirect sales teams are all available through
this single enablement location.
- Campaign Express provides NetApp branded
marketing support to all NetApp channel partners through the Field
Portal. Using this new tool, partners can set up an automated
marketing system to create and execute their own specialized
campaigns for NetApp® solutions, from lead generation to
collateral development to metrics reporting.
- The NetApp GetSuccessful™ Partner Enablement
Program was initiated to help partners around the world
maximize strategic opportunities and distinguish themselves with
their customers. GetSuccessful empowers channel partners to
successfully sell and position specific NetApp solutions through
videos on demand, solutions kits, and face-to-face workshops,
allowing partners to focus on providing customers value-add
solutions and services. New support tools for Windows® Storage
Consolidation environments are now available to partners along with
existing materials for virtualization, deduplication, and storage
"At the end of the day, partners want to do
whatever we can to improve our relationships with our customers,
and we need as much of NetApp as we can get," said Amy Rao,
president and founder, Integrated Archive Systems (IAS). "The fact
that NetApp is giving us access to the same Field Portal that's
used by their direct salespeople speaks volumes about their
commitment to-and investment in-their channel partners."
"I can always count on NetApp for a steady
partner program that builds upon itself every year," said Hayes
Drumwright, CEO, Trace|3. "Even in tough times, NetApp continues to
invest in the channel and remain true to its commitment to its
valued partners. From services opportunities to industry-leading
enablement tools, NetApp wants partners for the long term."
"NetApp is dedicated to investing in our
partners in order to help further their businesses and open new
opportunities for them to work with their customers to solve
inefficiencies in their data centers," stated Julie Parrish, vice
president, Global Partner Sales. "High-impact enablement tools such
as the NetApp Field Portal and Campaign Express are just a few
examples of how we are making it easier for our partners to stay
focused on what they are good at-being the trusted advisor to their
customers. Building on the GetSuccessful Program, the Authorized
Professional Service Partner Program, and our Channel
Specialization certifications, NetApp continues to focus on
strengthening our long-term partner relationships with new
enhancements to the NetApp Partner Program around the globe."
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NetApp creates innovative storage and data
management solutions that accelerate business breakthroughs and
deliver outstanding cost efficiency. Discover NetApp's passion for
helping companies around the world go further, faster at www.netapp.com.
NetApp, the NetApp logo, Go further,
faster, and GetSuccessful are trademarks or registered trademarks
of NetApp, Inc. in the United States and/or other countries.
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Voce Communications for NetApp