NetApp Awarded 2009 Everything Channel Five-Star Partner Program Guide Certification

Sunnyvale, CA, April 14, 2009 -- NetApp, (NSDQ: NTAP), today announced that it has been recognized by Everything Channel as one of North America's top information technology (IT) vendors for its VIP Partner Program and US Public Sector VIP Partner Program.

Both partner programs were awarded Five-Star certification in the Large Companies category in Everything Channel's 15th annual 2009 Partner Program Guide (PPG), acknowledging NetApp's commitment and the strength of its programs for reseller partners, which include IT integrators, technology solution providers, and consultants. A list of PPG winners appeared in the March 30 issue of CRN magazine, the channel industry's leading publication, and online at, the world's largest channel industry portal.

The NetApp VIP Program and US Public Sector VIP Program offer channel partners the opportunity to partner with NetApp to enhance their customer offerings with industry-leading products and solutions, comprehensive training and certification programs for solutions and services, and technical specialization programs. These programs reward partners who have made a strategic investment in NetApp by obtaining high levels of revenue achievement and who have shown their dedication to customer success.

Some of the tools and programs offered to partners include:

  • Partnership advantage communications that support dialog and minimize the time spent chasing information.
  • Sales and marketing programs to help partners acquire new customers and increase sales to existing ones.
  • Financial incentives that reward partners for meeting or exceeding sales performance goals, as well as additional financial incentives for gaining competency in specific NetApp® solution areas.
  • Training programs to help partners quickly build NetApp sales and technical proficiency and strengthen their professional value to customers. Resources include Webcasts, Web-based training programs, and NetApp accreditation and certification courses.
  • The opportunity to complete the Authorized Professional Service Program requirements in various specialization areas. Completion of this program transfers service opportunities to partners and opens up new revenue opportunities for them.

Research for the 2009 Everything Channel Partner Programs Guide and the Everything Channel Five-Star Program was conducted by Everything Channel's Institute for Partner Education & Development (IPED). IPED analyzed 130 vendor programs, rating vendors' responses to nearly 60 in-depth questions about their partner programs in the six elements of sales support, marketing support, partner profitability, channel operations, communications, and partner recruitment. To ensure fair comparisons, companies were placed in one of four categories based on company size. IPED weighted the responses to each question about such program elements as sales support and partner recruitment so that the total weight given to a vendor's answers in any of the six elements can potentially be scored as high as 100. The weighting scheme varies depending on the company size and product type and is based on IPED proprietary analysis methodology and intellectual property. In each of the four company categories, the companies with the highest overall weighted scores received the Everything Channel Five-Star Program designation.

"Now more than ever, the quality of a vendor's partner program determines how profitable its partners will be. So for their commitment to their partners, and their efforts to build quality programs, we congratulate this year's Five-Star Partner Program Guide winners for helping to drive greater revenue in the channel," said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel.

"NetApp places a large emphasis on building our long-term relationships with our US Public Sector channel partners based on trust and credibility," said Mark Weber, president and general manager, US Public Sector, NetApp. "Receiving recognition from Everything Channel further validates the success of our programs and partner relationships as well as our partners' commitment to invest in NetApp."

"NetApp is honored to receive this recognition," said Julie Parrish, vice president, Worldwide Channel Sales, NetApp. "This award is a testament to the strong relationships we've built with our partners as well as the commitment we make to them through investments in our channel program. This award is as much of a win for our partners as it is for us."

For more information about the NetApp VIP Programs, please visit
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Maureen Park Kevin York
Everything Channel Voce Communications for NetApp
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