NetApp sees new market opportunities for cloud partners in 2012

London, UK - 03 February 2012 - Dave Allen, UK MD NetApp, addressed cloud partners at a summit in Berkshire to present new opportunities created by developments in cloud computing as well as NetApp's go to market model for 2012.

According to IDC, the UK is the biggest cloud service market, roughly twice the size of Germany, growing at 30% per annum. At the summit, Allen highlighted mission critical elements for businesses which are moving towards the cloud such as application development and IT infrastructure, according to the Mission Critical Server Workloads Model. He also emphasised a convergence between public and private clouds in the future.

Allen's keynote highlighted trends in the marketplace for 2012:

  • There is a growing need for standardisation and reference cloud architectures
  • The rate of data growth is predicted to be 48% in 2012. The proliferation of data and how to handle it is high on the CIO's agenda.
  • People want more self-service models. They want to spend less time building and more time on the value added by applications.
  • New business models for CIO's will be driven by cloud.
  • There is an increasing pace of disruptive technology in the market.
  • There is a shift in the competitive landscape as small and agile service providers come into the market.

"The development of cloud computing is impacting how our customers buy and operate their IT. To evolve with and lead this change, we are developing new financial and partnering models, and enabling our sales teams with new solution offerings which reflect those customer evolving needs. We are actively committed to helping our partners build services that will win in the market place," said Dave Allen.

"The IT landscape is evolving and cloud computing is high on everyone's agenda. Our customers are looking for innovative IT infrastructure that will benefit their business growth and, with support from NetApp, we are developing our go to market approach to keep ahead of developments," said Carmen Carey, CEO of ControlCircle.

The summit was the second summit of its kind and was attended by 45 delegates from leading partner organisations including Cisco, Atos, CSC, Fujitsu and NTT.

About NetApp
NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and achieve outstanding cost efficiency. Discover our passion for helping companies around the world go further, faster at www.netapp.com/uk/.

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