NetApp sees new market opportunities for cloud partners in 2012
London, UK - 03 February
2012 - Dave Allen, UK MD NetApp, addressed cloud partners
at a summit in Berkshire to present new opportunities created by
developments in cloud computing as well as NetApp's go to market
model for 2012.
According to IDC, the UK is the biggest cloud
service market, roughly twice the size of Germany, growing at 30%
per annum. At the summit, Allen highlighted mission critical
elements for businesses which are moving towards the cloud such as
application development and IT infrastructure, according to the
Mission Critical Server Workloads Model. He also emphasised a
convergence between public and private clouds in the future.
Allen's keynote highlighted trends in the
marketplace for 2012:
- There is a growing need for standardisation and reference
- The rate of data growth is predicted to be 48% in 2012. The
proliferation of data and how to handle it is high on the CIO's
- People want more self-service models. They want to spend less
time building and more time on the value added by
- New business models for CIO's will be driven by cloud.
- There is an increasing pace of disruptive technology in the
- There is a shift in the competitive landscape as small and
agile service providers come into the market.
"The development of cloud computing is
impacting how our customers buy and operate their IT. To evolve
with and lead this change, we are developing new financial and
partnering models, and enabling our sales teams with new solution
offerings which reflect those customer evolving needs. We are
actively committed to helping our partners build services that will
win in the market place," said Dave Allen.
"The IT landscape is evolving and cloud
computing is high on everyone's agenda. Our customers are looking
for innovative IT infrastructure that will benefit their business
growth and, with support from NetApp, we are developing our go to
market approach to keep ahead of developments," said Carmen Carey,
CEO of ControlCircle.
The summit was the second summit of its kind
and was attended by 45 delegates from leading partner organisations
including Cisco, Atos, CSC, Fujitsu and NTT.
NetApp creates innovative storage and data management solutions
that accelerate business breakthroughs and achieve outstanding cost
efficiency. Discover our passion for helping companies around the
world go further, faster at www.netapp.com/uk/.
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