Midsize Businesses Turn to Netapp for Virtualisation and Cost Savings

Midsize Businesses and Channel virtualise for high performance and industry leading efficiency

LONDON - November 8, 2011 - Midsize businesses are under tremendous pressure to keep pace with growing business demands and to do more with fewer resources. Many of these businesses have turned to virtualisation to improve cost savings, modernise their applications, and consolidate their IT infrastructure to gain competitive advantage. As data volumes continue to expand at explosive rates and demands on the business continue to expand beyond IT budgets, the decisions these companies make now about their IT infrastructure are foundational to their business success today and in the future.

NetApp (NASDAQ: NTAP) today announced that it has strengthened its entry product and solutions portfolio for midsize businesses to deliver greater value to both customers and partners. The new NetApp® FAS2000 entry product line delivers improved value, simplicity, performance, and scalability to enable customers to start right and grow with the needs of their businesses.

"Midsize businesses are facing unique challenges as a result of increasing business demands and the need to do more with fewer resources," said Tom Georgens, president and chief executive officer, NetApp. "We understand that customers should not be forced to make a tradeoff between affordability and 'good enough' technology. With solutions that are priced and packaged to address this growing market, NetApp is uniquely positioned to help our customers succeed and build a solid foundation that can expand and adapt as their business and priorities change."

Enhanced Midsize Business Portfolio Delivers Value, Performance, Simplicity and Efficiency

  • Performance and Scalability: NetApp's powerful new FAS2240, the latest offering in NetApp's entry FAS2000 series, delivers two to three times performance improvement and greater flexibility, allowing customers to maximize storage investments, support demanding workloads, and add enhanced capabilities as needed as their business needs change.
  • Simplicity: NetApp OnCommand™ System Manager 2.0 is designed specifically for the IT generalist to simplify, control, and automate both setup and ongoing management of NetApp storage. This simple and easy-to-use management tool is provided with the purchase of these systems to help customers improve their storage and service efficiency, boost productivity, and reduce the impact of storage management on limited IT resources.
  • NetApp Data ONTAP®: The FAS2000 series runs the latest version of the Data ONTAP operating system to provide customers with a unified, scalable platform that supports multiple workloads and delivers the flexibility to meet their growing business requirements.
  • Unified, Scalable Architecture: NetApp offers a truly unified, scalable architecture that enables customers to easily and affordably upgrade to higher-end systems and new capabilities without the need for forklift upgrades. NetApp's innovative unified platform is currently unmatched in the industry and helps customers to meet current and future requirements for architecting scalable, efficient, and flexible infrastructures.
  • Industry-Leading Efficiency: With NetApp, midsize customers benefit from the industry-leading efficiencies for which NetApp is widely known in the industry. While other storage vendors offer only one or two storage efficiency technologies, NetApp offers nine integrated technologies, which have helped customers save $11 billion and more than 4.6 exabytes of storage[3] in total.

Proven History of Success with Midsize Businesses

  • NetApp brings an established track record of success in the midsize business segment, and more than 10,000 midsize businesses turn to NetApp each year for their storage needs.
  • The company is widely recognized in the industry by notable third parties and has been declared a top vendor in numerous categories for delivering outstanding customer value, innovative technology, and product quality.
  • Storage Magazine[1] ranked NetApp the number one solution for virtualised environments, and the company also earned the publication's top spot in the Quality Award survey for midrange systems.
  • TheInfoPro[2], based on their unique methodology of one-on-one interviews with storage professionals, identifies NetApp as the lead vendor in use by midsize enterprises for optimisation technologies including Solid State Cache and Online Data Reduction/Deduplication.
  • According to Forrester Research Inc.'s Market Overview: Midrange Storage, Q32011 report issued August 29, 2011, "NetApp provides the leading unified solution. It continues to expand its portfolio and grow within the market."

Industry-Leading NetApp Partner Program Is Critical to Fueling Midsize Customer Success

  • NetApp's strategy to leverage diverse pathways for growth has played an important role in furthering the company's impressive success in the midsize business segment.
  • A key component of this strategy is NetApp's commitment to its vast ecosystem of channel partners, who serve as trusted advisors to the midsize business segment and give NetApp a critical pathway to these customers.
  • NetApp's enhanced product portfolio, pricing, and packaging options optimised for midsize businesses, enable NetApp Partners to offer the best technologies and solutions to grow their own businesses, increase profits, and help their customers succeed.
  • In fact, the Maia Strategy Group recently conducted a survey of channel resellers worldwide who are part of the NetApp Partner Program and who also partner with other storage vendors. According to the analysis:
    • The partners surveyed align with NetApp because of the strong value proposition that NetApp's technology offers midsize business customers.
    • These partners view NetApp as having superior technology for the midsize market when compared to other vendors.
    • The study revealed that partners view NetApp products as highly competitive for the middle and upper end of the midsize business market, citing flexibility and adaptability across a range of systems as key advantages for NetApp solutions.

Supporting Quotes

  • Brian Babineau, vice president, Enterprise Strategy Group
    "In today's challenging economic environment, it is very easy to focus on making IT buying decisions based on acquisition cost. Unfortunately, far too many midsize business realise that operational expenses involving system tuning, application integration, and solution availability can quickly outpace an initial investment. We consistently advise these organisations to consider IT infrastructure offerings that can support a variety of workloads allowing limited resources to achieve management economies of scale."
  • Chelo Picardal, chief technology officer, City of Bellevue
    "As a growing, thriving metropolis with 35% annual data growth and limited resources, the City of Bellevue is constantly striving to do more with less and make the most of its IT investments. Our NetApp storage solution has enabled us to meet expanding business demands amid budget reductions. With NetApp we have gained outstanding performance, scalability, and efficiency, resulting in better services to our customers-the city departments that serve our growing population of more than 122,000 residents."
  • Tim Torres, vice president, Technical Operations, Merced Systems
    "Our IT staff is comprised of a very small team of IT generalists supporting multiple functions across the organisation. As our business continues to grow, ease of use, reliability, and automation are all key criteria that we look at as we evaluate any technologies we deploy. NetApp has met all of those requirements and delivered powerful capabilities, scalability, and flexibility to help us control costs, maximize our investment, and yield the highest payback."
  • Ken Danila, IT operations manager, VHB
    "At VHB, our primary focus is on helping our customers solve the nation's most complex transportation, land development and environmental infrastructure and development challenges. NetApp's storage solutions are central to connecting the two most vital assets for the success of our business: our people and our data. Choosing NetApp is one of the smartest decisions I have made at VHB, and they have done a great job of addressing the midsize market with an enterprise-class solution that is simple, scalable, and offered at an attractive price point."
  • Julie Parrish, senior vice president of Global Partner Sales, NetApp
    "NetApp's history of success in the midsize business market can be attributed to our strong and enduring partnerships. With today's announcement, NetApp is combining powerful solutions for midsize businesses with the best partner program in the industry to create compelling opportunities for continued partner success now and into the future."

Availability and Pricing
As part of today's announcement, NetApp is offering new lower pricing options for the FAS2040 to deliver greater value and long-term savings, allowing customers to grow their business without outgrowing their storage investments. The NetApp FAS2000 series systems start at GBP 5,330 and can be ordered today through NetApp's worldwide network of value-added authorized resellers, distributors, and systems integrators. For more information, visit www.netapp.com/uk/how-to-buy.

Additional Resources

About NetApp
NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. Discover NetApp's passion for helping companies around the world go further, faster at www.netapp.com/uk.

Press Contact:
Champion Communications
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[1]Storage Magazine, "Quality Awards Survey for Midrange Systems," September 2011, and "Quality Awards: Enterprise Storage," March 2011

[2]TheInfoPro (a division of The 451 Group), "TheInfoPro Storage Study Technology Roadmap Report, Wave 15 - 1H2011"

[3]Data from My AutoSupport, a Web-based tool that offers a comprehensive view into the health, performance, and storage efficiency of any NetApp storage system