Jewellery Designer Pierre Lang Optimises Direct Sales with NetApp Storage Solutions

Flexible and efficient IT-structures secure business model

LONDON - October 5, 2011 - Pierre Lang represents exclusive designer jewellery distributed over individual direct sales. Projects on short notice, changing customers and fluctuations in demand require a flexible IT infrastructure and simple management. Replacing the existing SAN storage, the requirements of the mid-sized enterprise were clear: a flexible and scalable storage infrastructure, consolidation of the Windows file services essential to the business, maximum data security and the ability to react fast to new projects and country-specific requests. After an extensive evaluation, the company originating in Vienna, Austria, decided upon the deployment of NetApp unified storage.

"NetApp unified storage ideally supports our business model and meets the requirements of a mid-sized enterprise such as ours", emphasizes Felix Losan, IT director at Pierre Lang Europe Handelsgesellschaft mbH. "A short learning curve for the system management allowed us to develop, test and realise our own ideas rapidly."

Absolutely critical to business at Pierre Lang are the file services, which are tightly linked to the externally operated enterprise resource planning under SAP R/3. To secure smooth sales processes in all 12 European countries with Pierre Lang activities, the company decided to change to iSCSI and shared storage based on a NetApp FAS2040A system. Two storage controllers and the double parity of the NetApp RAID system provide the absolute necessary resilience. The NetApp Snapshot technology prevents against data loss which could cause high financial damage due to the direct sales model. Several thousand jewellery consultants in Europe send their orders by fax or Web. This requires flexible and scalable data storage that can be adapted according to the order and sales campaigns which creates a lot of data.

"NetApp shared storage consolidates all data on a single platform," explains Felix Losan, "and is flexible enough to let us define and provide storage on demand."

The company's IT infrastructure team of four, values above all the scalability and the simple management of the new storage infrastructure. Today, high data traffic and endless small projects don't cause sleepless nights. The team is looking forward to new challenges: be it the greatly discussed introduction of corporate email addresses for the Pierre Lang consultants or further business expansions in Europe. Felix Losan is convinced: "Whatever the future business requirements may be, the versatility of the NetApp storage will help us to meet them."

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