NetApp wins Vendor of the Year

CRN awards recognise contribution to business development

LONDON, UK. 19 November 2010: NetApp has been formally recognised within the channel industry by being announced Vendor of the Year 2010, at last night's 2010 CRN Awards in Battersea. The company beat off competition from Oracle, IBM and Citrix Systems to be named number one in recognition of its contribution to business development in the channel, through the introduction of new products, channel marketing programmes and building out partner professional service.

"We are delighted to receive this award and we are very pleased that our ongoing efforts in bringing innovative products to the market have been acknowledged," said Pete Rawden, Partner Sales Director UK & Ireland, NetApp. "Understanding our partners has informed the structure of our Partner Programme and the way information and knowledge is shared, enabling our partners to most effectively source, position and sell NetApp solutions. This award proves that our strategy has worked."

During 2010 NetApp released ground breaking announcements, the biggest in the company's history. Emerging from the announcements in November, NetApp revealed a new product line incorporating new technologies that will allow businesses to further improve their IT efficiency and create a flexible, shared IT infrastructure and enable IT to be an accelerator for any business.

NetApp has invested in its Partner Programme equally to protect its partners, attract new ones and give them necessary support to negotiate and exploit changing economic conditions.

"We would like to extend our sincerest thanks to everyone who voted NetApp as Vendor of the Year. The channel represents 70% of NetApp's total UK business and attracts over 100 new customer accounts every quarter. This award shows that we have not only heard but listened to partners needs and as a result offered tools and increased the volume, breadth and depth of customer relationships" said Rawden.

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