NetApp Extends Virtualization Guarantee to Include EMC, IBM, HP, and HDS Storage Systems

Now Customers can Confidently Improve Efficiency of Existing Third-party Storage Environments with NetApp V-Series

LONDON, UK February 24, 2009 - In an effort to help customers maximize the value of their existing storage investments, NetApp (NASDAQ: NTAP) today announced the industry's first-ever Guarantee* Program for installed third-party storage. As an addition to NetApp's existing Virtualization Guarantee Program, which was introduced in September 2008, NetApp is offering a guarantee that customers will decrease their non-NetApp primary storage capacity for virtual server environments by 35% using NetApp® V-Series and deduplication technology.

Now customers have more ways to save with NetApp's Virtualization Guarantee Program. Customers can take advantage of NetApp's guarantee that they will use 50% less storage in their VMware®, Citrix, and Microsoft® virtual environments with NetApp storage compared to traditional storage arrays. Alternatively, for customers that already own EMC, IBM, HP, or HDS storage systems, NetApp will reduce redundant copies of their primary data by at least 35% with NetApp V-Series.

"Customers are stretching their budgets and looking to lower their overall infrastructure costs while minimizing the risk of their IT investments," said Jay Kidd, chief marketing officer of NetApp. "While server virtualization is a way for customers to achieve greater efficiency in the data centre, NetApp further fulfils this promise with our storage efficiency capabilities that help not only save space and cost but also minimize risk of their storage investments. Now we're assuring customers that they can realize efficiencies with our competitors' storage using NetApp V-Series. No other storage vendor is willing or able to match this guarantee."

Now NetApp customers can achieve greater storage capacity utilization on inefficient systems that they already purchased and deployed and tap into the unrealized potential of their existing storage infrastructures. NetApp provides the most complete storage efficiency technologies for virtual server environments so that customers can improve protection of their data assets, buy less storage, and reduce their overall power, space, and cooling costs in their data centres.

NetApp V-Series is an open storage controller that unifies NetApp and non-NetApp storage under a common storage architecture. V-Series enables customers to take full advantage of the benefits of the powerful features of Data ONTAP® such as deduplication, thin provisioning, and Snapshot™ technology, to improve storage efficiency and dramatically simplify data management. NetApp deduplication has become one of the fastest growing technologies in the company's history, with more than 28,000 systems deployed across all tiers of data, including primary, backup, and archival.

Availability and Requirements
Customers anywhere in the world who purchase a new V-Series system for their virtual desktop and server environment, including Citrix XenServer, VMware ESX, and Microsoft Windows Server Hyper-V™, can take advantage of this program. If customers don't improve their storage capacity on competitive storage systems by at least 35% with NetApp V-Series and deduplication (and after following established best practices implemented by NetApp Professional Services), NetApp will provide the additional storage capacity needed to meet customers' shortfall, valued up to 35% of the original controller purchased, at no additional charge*. Qualifying service delivery is available from NetApp Global Services or participating Authorized Professional Service Partners in networked storage for virtualized platforms.

For more information, visit, where you can access program details including FAQs, technical resources, best practices, and the new NetApp Storage Efficiency Calculator to evaluate your current environment and learn how NetApp storage efficiency technologies can lead to higher storage utilization.

Also, listen to the podcast titled "Use 50% Less Storage with NetApp-Guaranteed," with Jim Sangster, senior director of Marketing at NetApp, on ways to manage your company's exponential data growth in a virtualized environment while minimizing your storage investment.

To learn more about the latest in NetApp and industry deduplication news, visit NetApp's Dr. Dedupe Blog at

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