NetApp Outlines Growth Strategy in Chandigarh

Channel enhancement and enablement programs to leverage market opportunity and expand customer base

NetApp (NAS 4DAQ: NTAP) today announced plans to significantly boost the existing number of channel partners and significantly enhance presence in Chandigarh. The decision is a strategic move to capture market share in growing Tier 2 cities across India. With an approximate net income of GBP 20.38 million, and an industrial base that historically focused on manufacturing and more recently on emerging industries like IT and ITES and biotechnology, Chandigarh is fast becoming one of the preferred investment hotspots in the country. With innovative storage solutions, NetApp is investing in enabling partners so that they are skilled enough to gauge the market requirements, play an advisory role and win customer confidence.

Rajeev Saxena- Director, India Public Sector, Commercial and SAARC NetApp Marketing & Services Pvt. Ltd said ‘Chandigarh is at an ideal stage for advanced information technology (IT) growth and the critical need for information infrastructure/ storage technologies will only increase in future. At NetApp we have consistently expanded our customer reach in India and focused our resources / energy towards building high efficiency storage solutions for the Indian market. Now we have a strategy to expand to the next level of cities. In Chandigarh, a city which has a sizeable addressable market, we plan to expand our partner and market coverage. We see that the overall mood and outlook for the market is upbeat and the demand drivers for storage solutions range across large enterprises, service providers, IT services, retail, manufacturing, government, education, infrastructure, banking and finance, telecom and more”

NetApp is focused on extending its leadership in the storage and data management market in India with a strong go-to-market plan underlined by robust relationships with key service provider partners, value-added reseller (VAR) partners, and enabling them to work together to more effectively address the customer base in Chandigarh.

Krithiwas Neelakantan, Director, Channel & Alliances, India & Saarc, NetApp, “We see tremendous opportunities in Chandigarh. Enterprises today are witnessing a huge data deluge and efficient data storage solutions pave the way for faster, easier and more efficient data management. Our 'install base' today across India has increased and we believe this momentum will continue, we are extremely aggressive at this front now. Our go to market strategy is channel partner intensive and given the strengthened and enhanced relationships that we share with our channel partners, pan-India, we are confident that we will be able to meet our business goals and build our channel battalion in Chandigarh. Partners tell us our partner engagement road shows are heading in the right direction. We’ve received an overwhelming response and we are not just introducing the channel ecosystem to NetApp but also focused on equipping the partner ecosystem with the skills they require to integrate efficient data storage solutions into their existing portfolios, and up-sell and cross-sell those to their existing customers.”

Over the past few months, NetApp has launched and undertaken multiple channel enablement programs that underline its commitment towards its partners. The NetApp Partner Program encourages partners to add new business capabilities, pursue new markets to grow revenue and increase profits while enabling them to go-to-market in the way that they want to and choose the best blend of products/services that address the customer’s changing business needs. The evolution of the program will help partners get the total recognition for the full value they bring to customers now more than ever, which is important in this new era of IT selling. The NetApp Accredited Sales Professional (NASP) and Sales Engineering (SE) technology programs apart from the various NetApp conducted programs around FlexPod, HPC and Big Data enable partners to build skills internally and provide professional consulting services to their clients. NetApp is empowering partners with the service consulting capabilities in the areas of solution implementation, VDI building, and implementing business critical applications. NetApp also believes in firmly supporting its partners' go-to-market activity by conducting partner-specific demand generation activities in business verticals pertinent to the partners' sphere of excellence.

NetApp recently announced a new version of its flagship storage operating system – clustered Data ONTAP®. The new software gives organizations and cloud service providers the capability to rapidly and cost effectively deliver new services and capacity with maximum application uptime. Clustered Data ONTAP 8.2 cuts through the performance, availability, and efficiency limits of traditional hardware silos, empowering IT to non - disruptively align the storage infrastructure with changing business and application demands.

About NetApp
NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Our commitment to living our core values, our renown tradition of innovation, and consistently being recognized as a great place to work around the world are fundamental to our long-term growth and success, as well as the success of our pathway partners and customers. Discover our passion for helping companies around the world go further, faster at www.netapp.com/in