Smart Storage Solutions Enable Midsize Organizations to Accelerate Growth, Increase Simplicity, and Leverage the Cloud
NetApp Unveils New Low-Cost FAS2220 and Expands Partner Cloud Ecosystem to Help Midsize Businesses Start Right, Keep It Simple, and Grow Smart
New Delhi, June 6, 2012-
Midsize businesses face the challenge of keeping pace with growing
demands while managing the volume of data being generated, all with
limited IT resources and budget. Building on a simple, flexible,
and efficient IT infrastructure enables the agility required to
help midsize businesses capitalize on this data growth to drive
their success and create a competitive advantage. As a result, the
decisions midsize businesses make about their storage
foundation play a critical role in their future success.
NetApp's new (NASDAQ: NTAP) FAS2220, which
starts at under $8,000, is the latest member of its entry-level
product portfolio and builds on the momentum and success of the
recently introduced FAS2240. Already an established leader in
the midsize market, with more than 10,000 customers turning to
NetApp each year for their storage needs, the new FAS2220
delivers innovative new technologies and increased value that
enable midsize businesses to:
- Start right by providing more
performance and software value than traditional entry-level storage
systems
- Keep it simple by delivering
increased performance without increasing deployment or management
complexity
- Grow smart by leveraging existing
storage investments and easily adding new capabilities to meet
changing needs
NetApp also unveiled an expanding ecosystem
of value-added reseller (VAR) partners to provide midsize
businesses with cloud backup and disaster recovery services built
on NetApp® along with new channel enablement programs to help
partners expand their business.
Enhanced Portfolio Provides Powerful,
Simple, and Flexible Platform
- NetApp's FAS2220 leverages new NetApp
Flash Pool technology to provide an unmatched combination of
performance and value to help midsize businesses start right and
stretch their dollars. Flash Pools, which extend NetApp's Virtual
Storage Tier approach to the midsize market, enable customers to
accelerate application performance and are simple to implement and
operate "out of the box." Flash Pool technology also seamlessly
integrates with NetApp's industry-leading suite of nine storage
efficiency technologies to help customers increase utilization and
reduce power costs. NetApp is the only vendor offering this unique
intelligent caching approach in the entry-level storage
market.
- The new NetApp OnCommand® System Manager 2.1 helps
simplify, control, and automate both setup and ongoing management
of NetApp storage. This tool allows customers to improve their
storage and service efficiency, boost productivity, and reduce the
impact of storage management on IT resources.
- The FAS2200
series runs on the latest version of the Data ONTAP®
operating system to provide a truly unified, scalable architecture
that enables customers to easily and affordably upgrade to
higher-end systems and new capabilities without needing forklift
upgrades. Data ONTAP also provides "cluster-ready" capabilities,
enabling midsize customers to seamlessly add storage capacity as
needed to their shared infrastructures with no downtime.
VAR Ecosystem Helps Midsize
Businesses Leverage the Cloud
- According to a recent study done by Enterprise Storage
Group,[1] 74% of all
midsize businesses will increase expenditures on cloud services in
2012. NetApp is working closely with select VAR partners to deliver
data protection as a service (DPaaS) to help customers start right
and grow smart. DPaaS enables customers to better protect their
business from lost productivity, revenue, and goodwill associated
with data loss and downtime.
- DPaaS is a logical first step into cloud services for many
midsize businesses because it delivers powerful disk-based recovery
and second-site failover functionality typically enjoyed by large
enterprises at a fraction of the cost of traditional disk-based
solutions. And with the ability to pay as they go, decision makers
with DPaaS can optimally align IT spending to the growth of the
business.
- DPaaS maximizes the effectiveness of limited administrative
resources because it is simple to initiate and easier to maintain
than legacy tape protection infrastructures. By moving to DPaaS,
administrators can eliminate onerous tape management tasks, restore
data in minutes versus hours or days, and leverage experienced
support teams and monitoring tools to help save valuable time and
resources.
New Programs Enable Channel Partners
to Accelerate Business Growth
- The GetSuccessful™ Cloud Services Program provides
reseller partners with industry-leading support and connects them
with NetApp's ecosystem of cloud service providers to help them
transform their business to capitalize on the cloud service
opportunity.
- Additional programs, promotions, and financing offers provided
by NetApp specifically help NetApp resellers help existing
customers make the transition from their legacy NetApp storage
platform to the new FAS2200 portfolio. As a result, resellers have
more to offer their customers and can increase their business
opportunities by offering services.
- NetApp will participate in VMware's 'Real World Advantage' campaign. The campaign
provides VARs with various joint sales and marketing tools to help
them accelerate sales opportunities and generate leads for
VMware® and NetApp solutions with midsize customers.
Supporting Quotes
- Bob Schoen, senior vice president of Information
Technology for Digital Insurance
"Digital Insurance has experienced 50% growth in the past year and
we realized that our storage infrastructure needed to be able to
seamlessly expand with our needs. Transitioning to a NetApp
solution, which includes a FAS2240, has significantly streamlined
our overall IT infrastructure and enabled us to maximize our
resources thanks to the increased efficiencies, performance, and
value. With NetApp our IT staff is able to spend less time focused
on our storage infrastructure and instead apply valuable resources
and time to other parts of the business to help provide our
customers with the service they've come to expect."
- Julie Eades, vice president, Global SMB Marketing,
VMware
"VMware is pleased to share a common vision and strategy with
NetApp to deliver affordable and robust solutions and cloud
services to our midsize customers. Additionally, VMware and NetApp
will continue to partner with our joint service providers and
channel partners to deliver solutions and cloud services that are
simple, efficient, and flexible to serve as a foundation for our
midsize customers to grow their businesses now and in the
future."
- Brian Babineau, vice president, Research and Analyst
Services, Enterprise Strategy Group
"The demands on midsize businesses continue to increase, which
makes the IT infrastructure they build on as important as ever. The
right infrastructure can provide midsize businesses with the
flexibility required to adjust to their changing environment and
grow their business along with the efficiency to help keep costs
down. We see cloud services as another key layer to the IT
infrastructure as they enable midsize businesses to maximize
limited resources, pay only for the service levels they need, and
easily expand as their business needs grow."
- Julie Parrish, senior vice president of Worldwide
Partner Sales, NetApp
"There is no question that midsize businesses are making the
transition to cloud-based solutions and value-added resellers will
play an important role in helping to address this customer need.
NetApp is providing our partners with a unique opportunity to be
part of an ecosystem that will enable them to strengthen their
customer relationships, build profitable new revenue streams, and
take advantage of industry-leading enablement programs designed to
help them transform their business to capitalize on the
cloud."
- Manish Goel, executive vice president of Products,
NetApp
"The growth of data and an ever-expanding competitive landscape
combined with limited budgets and resources means that midsize
businesses must make smart decisions when it comes to their IT
infrastructure. The enhanced FAS2200 platform provides customers
with the simplicity, flexibility, performance, and value they need
while delivering a storage foundation that they can build on with
confidence to achieve business success."
Availability and
Pricing
The FAS2220 will start at under $8,000. It will be available on
June 12, 2012, through NetApp's worldwide network of value-added
authorized resellers, distributors, and systems integrators. DPaaS
is available now through select NetApp VAR partners.
Additional Resources
About NetApp
NetApp creates innovative storage and data management solutions
that accelerate business breakthroughs and deliver outstanding cost
efficiency. Discover NetApp's passion for helping companies around
the world go further, faster at www.netapp.com/in.
About NetApp
NetApp creates innovative storage and data management solutions
that deliver outstanding cost efficiency and accelerate business
breakthroughs. Our commitment to living our core values and
consistently being recognized as a great place to work around the
world are fundamental to our long-term growth and success, as well
as the success of our pathway partners and customers. Discover our
passion for helping companies around the world go further, faster
at www.netapp.com/in.
Press Contacts:
Addendum: Partner Quote
Sheet
NetApp is committed to helping its VARs capitalize on the cloud
services business opportunity. Here is what some of NetApp's VARs
say about participating in the GetSuccessful Cloud Services Program
and the value in providing cloud services built on NetApp:
- Paul Sweeney, managing director, ANS
Group
"ANS understands that cloud services present a significant business
opportunity as many of our midsize customers are exploring the
flexibility and efficiency it offers them. We recently participated
in the NetApp GetSuccessful Cloud Services Program, which provided
us with various best practices and resources that are fundamental
to helping us build a cloud services model that is right for our
business and our customers. We've had a very successful and long
relationship with NetApp, and their commitment to the success of
partners like ANS through unique programs like this will only
strengthen that bond."
- Robert Schendstok, sales manager for New Business, Bull
Netherlands
"NetApp is demonstrating clear leadership in cloud enablement with
its GetSuccessful Cloud Services Program, and by sharing this
high-level consulting approach NetApp is adding a lot of value to
our go-to-market strategy. Based on the outcome of internal
discussions we've had at the executive level combined with the
NetApp workshop, we have come to the conclusion that Bull
Netherlands should invest even more time and effort in developing
its local cloud services based on a partner model. In this manner
we can significantly reduce the time to market, the investments
needed, and reduce the financial risk."
- Kurt M. Klein, chief executive officer,
CMT
"Our midmarket customers are increasingly looking at cloud services
as way to make budgets go further, simplify administrative tasks,
and gain access to enterprise capabilities so we see a business
opportunity to help them realize these goals. The NetApp
GetSuccessful program provided us with tools and expertise to
explore best practices around cloud service business models and
craft a cloud service strategy that works best for us. NetApp
helped us solidify an actionable plan to bring cloud service
offerings into our portfolio. NetApp continues to be a trusted
partner, and this program is yet another example of NetApp's
commitment to their partners' success."
- Mark Marron, president, ePlus Technology
"ePlus recognizes the value that cloud services provide our
customers. The NetApp GetSuccessful with Cloud Services Program
will give our executive team additional tools to further shape our
cloud services strategy. With the latest information about key
business and transitional issues relevant to tapping cloud service
business opportunities, we'll strengthen our role as a trusted
cloud advisor to customers-helping them determine the vision,
direction, and implementation of their cloud strategy. This program
is another example of NetApp's industry leadership in providing
innovative and valuable support to its partner community. We look
forward to continuing to help customers reduce complexities,
improve efficiencies, and lower costs."
- Rob Vissers, sales director, i³
groep
"Based upon the GetSuccessful Cloud Services Program we were able
to move forward on three concrete steps in developing our cloud
service strategy. First i³ groep will work with NetApp to
jointly develop a business case based upon the Cloud Services
Business Modeling Tool. We will then decide whether to build a
service offering on our own or broker such a service with one of
NetApp's service providers. Second, i³ groep will invest time
to walk through the NetApp Service Provider Product Development
process to understand potential leverage for partnering with NetApp
to build a cloud service. Third, we will evaluate NetApp's proposed
cloud training curriculum for educating our sales teams. This
value-added training that NetApp has provided is invaluable and
will help us map out the right path."
- Mark Teter, chief technology officer, Advanced Systems
Group
"When customers frequently started asking about our cloud services,
we knew it was time to investigate building our own or working with
a service provider. Ultimately, we decided our best path to market
was through a partnership with SunGard, a NetApp service provider
partner. With SunGard, we launched our Recover from Cloud service
in a matter of weeks, and they did a great job training our team to
position the value of its NetApp based services. Overall, we're
excited to offer our customers fully managed disk-based replication
and recovery with a predictable monthly pricing model to better
meet their business needs."
- Adam Steinhoff, chief executive officer,
DedicatedIT
"Our clients expect their data to be available 100% of the time.
DedicatedIT researched several avenues for offering a disaster
recovery service, including building out a second data center and
replicating at the OS level to Amazon or RackSpace. Building a
second data center was too costly, and OS-level replication was not
desirable because of the amount of configuration and monitoring
involved. Finally we found a disaster recovery service provided by
Net2Vault, a NetApp service provider partner. This solution was
ideal, because we could replicate at the storage level and have
servers that could be quickly provisioned in the event of a
disaster for our customers."
- Ken Yanneck, chief executive officer,
IPLogic
"Our midsized business customers are constantly seeking smarter
ways to solve business challenges with constrained resources, and
we've seen increased interest in using cloud services to lower
costs and improve business outcomes, especially in the area of data
protection. As a result we investigated building our own backup and
disaster recovery services as well as a white label arrangement
with a service provider. We decided we could provide secure
enterprise-class recovery services and get to market faster by
working with Net2Vault, a NetApp cloud service provider partner.
Now we can meet our customers' needs as they seek cost-effective
and labor-saving methods to better protect their business from lost
productivity, revenue, and goodwill associated with data loss and
downtime."
- Rob Flannery, senior vice president of National Sales,
Insight Integrated Systems
"With customers' IT consumption patterns changing to incorporate
more cloud services, Insight Integrated Systems made the decision
to invest in building out our own cloud service offerings. NetApp
was our platform of choice because it allows us to offer a range of
services on a unified, highly efficient platform with enterprise
SLAs. Key workloads that our midmarket customers seek from our
cloud service portfolio include backup and disaster recovery as a
service. NetApp helped us architect and roll those services out so
that we could offer cost-effective, reliable, and secure disk-based
data protection options to a greater percentage of our customer
base through pay-as-you-go cloud service offerings. NetApp has
again shown itself to be a great partner as we developed this new
facet of our business."
- Jason Clark, chief executive officer, Proact
UK
"Proact is a long-standing NetApp reseller and systems integrator
focusing heavily on innovative solutions that help customers
deliver their critical services. We evolved our heritage in
traditional on-site solutions to develop a strong cloud services
portfolio based on NetApp technology. Our services deliver
enterprise-class security and availability along with ease of use
and affordability-perfect for the midsize business. Our use of the
NetApp architecture means that customers benefit from capabilities
long used in enterprise organizations: the speed and reliability of
disk-based recovery, second-site failover, and the knowledge that
their critical data is safe and business continuity strong."
- Brooks Byerly, principal, Soccour
Solutions
"Cloud initiatives are a hot topic with many of our customers, and
increasingly we are asked to leverage our expertise to help turn
their cloud initiatives into reality. Building on existing
successful partnerships with NetApp and SunGard made the decision
simple for us to add SunGard's Recovery Service offering to our
portfolio. SunGard's service built on NetApp provides our customers
with an immediate solution to leverage the cloud to improve data
protection."
- Mark Benton, product manager, Systems
Engineering
"As a reseller we clearly see the value of offering our NetApp
clients data protection services via the cloud. Through our work
with Artisan, a NetApp service provider partner, we are able to
offer a native disaster recovery solution as a service built on
NetApp [called NetApp as a Service] with an incremental opex
component. This enables our clients to double the value of their
investment in NetApp."
[1] Enterprise Storage Group, "Market Report:
Cloud Integrated Storage," April 2012.