Maya Entertainment to Deliver High End Projects with NetApp Storage Systems
Bangalore, India - March 20,
2008: Maya Entertainment Ltd. (MEL) is gearing up for a
busy year of high end projects. The Mumbai-based animation studio
is in the process of delivering two hi-definition international
television serials for the UK and US markets. In addition, MEL is
working on 72 minutes of high end animation for the Bollywood
feature "Toonpur Ka Superhero" starring Ajay Devgun and
Kajol.
MEL's first in-house animated feature
project, a mythological epic, has completed the promo stage and is
moving into production rapidly. MEL also recently announced a
co-production partnership with tennis star Leander Paes to develop
a TV series.
Jai Natarajan, EVP - Business Development,
MEL said "Our IT infrastructure is critical to our ability to
deliver an unprecedented quantum of complex work in heavy formats
like hi-defintion and film. A major piece of our infrastructure is
centralized data storage - the enterprise-class NetApp FAS 3050
clustered storage system. While we utilize a combination of online
and nearline storage, our critical data is served from the NetApp
system across a high speed data network. So far the performance and
scalability of the NetApp storage system have been upto our
expectations."
Soumitra Agarwal, Marketing Director - India,
NetApp, said "FAS 3050, a NetApp unified storage system, provides
the scalability, performance and high reliability which is
absolutely critical for a data intensive digital studio like
MEL".
As MEL continues to develop IP as well as
offer services, the NetApp system will be at the heart of providing
round-the-clock data access for artists and other specialized
personnel.
"According to NASSCOM estimates, the digital
animation industry in India will be close to US$ 900 million by
2010. Production houses are increasingly relying on powerful data
storage systems to produce high quality output, on time and within
budget," concluded Agarwal.
About MEL
MEL, established in 1996, is engaged in the businesses of
production of live action / animation content, service outsourcing
in animation and visual effects, and franchised education in
entertainment media. Its education franchise in cinematics has over
10,000 students enrolled with its 60 centers spread over India,
UAE, Sri Lanka and Nepal, with an alliance with University of
Cambridge International Examinations. Its previous animation
productions include BAFTA nominee "The Tale of Jack Frost", Neopets
'The Darkest Faerie', Rainbow Films' "Tommy and Oscar", and
"Weather Kids" for international clients and it has a state of the
art 280 seater facility at Mumbai. MEL is owned by a group of
investors including Enam Securities, Intel Capital and Bhukhanvala
Holdings.
Contact:
Mr. Kingshuk Gupta,
Senior Vice President - Corporate Communication
Cell: - 09350845369
www.mayaent.com
About NetApp
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Contact Details
Arati Bam
NetApp India
Ph: (080) 4184 3000
Email: arati.bam@netapp.com