NetApp Unveils New Brand Identity Focused on Helping Customers Accelerate their Business

Bangalore, India - March 12, 2008 - NetApp today debuted a new brand identity designed to achieve a broader and deeper awareness of the company and to communicate a consistent promise on a global basis to customers, partners, and employees. Extensive market research and testing - including in key growth markets like India - helped NetApp create a new identity system that crystallizes the company's promise to the market and unifies the look of and the experience everyone has with NetApp. The new identity system is designed to drive greater understanding of NetApp as a company people want to do business with.

"Our customers have always valued our ability to deliver innovative solutions that provide outstanding cost efficiency and enable breakthroughs for their businesses," said Dan Warmenhoven, chairman and CEO of NetApp. "Our 'go-beyond' spirit and passion for customer success continue to result in extremely high customer loyalty. With this initiative, we are looking to increase our impact and relevance with a broader range of people. It's all about taking the success we've had and letting more people know about it, so that we can continue to grow and lead the industry."

"Broadening the customer footprint in growth markets like India - where customers have helped NetApp being counted among the Top 3 networked storage vendors - is a priority for NetApp," said George Thomas, Managing Director - India & SAARC, NetApp. "Today's launch of the brand program up-levels the company's value proposition to focus on business as well as technology benefits, in order to appeal to a broad range of audiences and accelerate new customer acquisition."

Additionally, NetApp is looking at growing its Bangalore engineering and product development facility rapidly, and the NetApp® brand, strongly grounded in NetApp's "create a model company" spirit, is intended to attract the best and the brightest storage technical talent in India. NetApp core values of trust and integrity, teamwork and synergy and a go-beyond spirit, have strongly shaped the NetApp brand unveiled today and are, in fact, the foundation of NetApp being ranked as a "Great Place to Work" for the past six years, by FORTUNE and the Great Place to Work Institute.

"Our customers, employees, partners, and shareholders connect with NetApp as a 'friendly partner' that offers innovation, new possibilities, and, most important, collaboration," said Elisa Steele, senior vice president of Corporate Marketing at NetApp. "Our new tagline, 'Go further, faster™,' recaps this feedback, articulating NetApp's dedication to delivering products and services that help our customers achieve new business benefits and overcome limitations."

As part of the company's brand and awareness efforts, NetApp has significantly improved and updated its Web site, The site features the new brand identity, user-directed content delivery, and a streamlined interface for easier navigation, readability, and searchability.

About NetApp
NetApp creates innovative storage and data management solutions that help you accelerate business breakthroughs and achieve outstanding cost efficiency. Discover our passion for helping companies around the world go further, faster at

Contact Details
Arati Bam
NetApp India
Ph: (080) 4184 3000