NetApp Unveils New Brand Identity Focused on Helping Customers Accelerate their Business
Bangalore, India - March 12, 2008
- NetApp today debuted a new brand identity designed to achieve a
broader and deeper awareness of the company and to communicate a
consistent promise on a global basis to customers, partners, and
employees. Extensive market research and testing - including in key
growth markets like India - helped NetApp create a new identity
system that crystallizes the company's promise to the market and
unifies the look of and the experience everyone has with NetApp.
The new identity system is designed to drive greater understanding
of NetApp as a company people want to do business with.
"Our customers have always valued our ability
to deliver innovative solutions that provide outstanding cost
efficiency and enable breakthroughs for their businesses," said Dan
Warmenhoven, chairman and CEO of NetApp. "Our 'go-beyond' spirit
and passion for customer success continue to result in extremely
high customer loyalty. With this initiative, we are looking to
increase our impact and relevance with a broader range of people.
It's all about taking the success we've had and letting more people
know about it, so that we can continue to grow and lead the
"Broadening the customer footprint in growth
markets like India - where customers have helped NetApp being
counted among the Top 3 networked storage vendors - is a priority
for NetApp," said George Thomas, Managing Director - India &
SAARC, NetApp. "Today's launch of the brand program up-levels the
company's value proposition to focus on business as well as
technology benefits, in order to appeal to a broad range of
audiences and accelerate new customer acquisition."
Additionally, NetApp is looking at growing
its Bangalore engineering and product development facility rapidly,
and the NetApp® brand, strongly grounded in NetApp's "create a
model company" spirit, is intended to attract the best and the
brightest storage technical talent in India. NetApp core values of
trust and integrity, teamwork and synergy and a go-beyond spirit,
have strongly shaped the NetApp brand unveiled today and are, in
fact, the foundation of NetApp being ranked as a "Great
Place to Work" for the past six years, by FORTUNE and
the Great Place to Work Institute.
"Our customers, employees, partners, and
shareholders connect with NetApp as a 'friendly partner' that
offers innovation, new possibilities, and, most important,
collaboration," said Elisa Steele, senior vice president of
Corporate Marketing at NetApp. "Our new tagline, 'Go further,
faster™,' recaps this feedback, articulating NetApp's
dedication to delivering products and services that help our
customers achieve new business benefits and overcome
As part of the company's brand and awareness
efforts, NetApp has significantly improved and updated its Web
site, www.netapp.com/in. The
site features the new brand identity, user-directed content
delivery, and a streamlined interface for easier navigation,
readability, and searchability.
NetApp creates innovative storage and data management solutions
that help you accelerate business breakthroughs and
achieve outstanding cost efficiency. Discover our passion for
helping companies around the world go further, faster at www.netapp.com/in.
Ph: (080) 4184 3000