Program Requirements

Learn about the NetApp Alliance Partner program requirements for your level of partner participation


Alliance Partnership Requirements
Joint Marketing Activities
Sales Opportunities
Technology Roadmap
NetApp University Training
Technical Support

Alliance Partnership Requirements
Membership Level Global Strategic Advantage
Membership fee: Due annually. $25,000 $10,000 $5,000
Executive sponsorship: Your executives will be available to interact periodically with our executives to exchange ideas and resolve issues. Assigned VP-level executive Assigned director-level executive N/A
Alliance management: You must assign a dedicated business manager and technical manager who are responsible for the success of the partner relationship. Business and technical alliance manager Business and technical alliance manager Named point of contact
Partner plan and review: You are required to participate in our annual planning initiatives for the Alliance Partner Program. Once a year, with quarterly review and updates Once a year N/A


Joint Marketing Activities
Membership Level Global Strategic Advantage
References: You agree to provide details and/or participate in joint win activities, NetApp global sites and sales collateral. Five per year Three per year One per year
Partner Web site presence: You must feature NetApp on your Web site, with information about compatibility, certifications, and support. Required Required Required
Collateral: Joint solutions collateral must be reviewed and approved by NetApp. Required Required Required
Marketing budget: You must set aside funds for marketing activities with NetApp for the joint solution. Negotiated Negotiated Negotiated


Sales Opportunities
Membership Level Global Strategic Advantage
Sales champions:You must ensure that people in your sales organization understand the NetApp value proposition, can articulate it in the context of the joint solution, and can train others in your sales organization. Four Two One
Demo center: If you have a demo center, you agree to make sure that our joint solution is represented in that facility to the degree that it makes business sense for us both. Yes Yes Not Required


Technology Roadmap
Membership Level Global Strategic Advantage
Product access: You must supply copies of joint solution (software and/or hardware) to us. Yes As needed As needed
NetApp certification: You must validate product interoperability through our NetApp Certification Program. Where Applicable Where Applicable Where Applicable
Testing: Responsibility for testing. Shared Shared Partner
Staff: Minimum “NetApp knowledgeable” technical staff at partner. Ten Five One
Road map: Your technology road map incorporates joint solution. Yes Yes As needed


NetApp University Training
Membership Level Global Strategic Advantage
You must offer reciprocal training discounts to NetApp employees. Yes Yes Yes
You must guarantee that the required minimum number of employees take the following courses each year:
Business and technical: Introductory NetApp “Selling the Company” (WBT)
Business: NetApp Product Offering Overview (WBT)
Technical: Introduction to NetApp Products (WBT/CBT)
Technical: Data ONTAP Fundamentals (WBT/CBT)		 Three for business, four for technical Two for business, two for technical One for business,one for technical


Technical Support
Membership Level Global Strategic Advantage
Joint support contract: Each side agrees to put in place a defined support infrastructure and to provide adequate training of personnel who will be involved. The parties further agree to maintain product testing and lab facilities for technical escalations.
The communication process and contacts must be defined and available as needed. The two technical support groups agree to work on escalations together and communicate regularly on the outcome.		 Yes Yes Not Required
Support process (contacts): This process provides the assigned technical support contacts for each side and the interactions/escalations hierarchy. Yes Yes Yes