NetApp Announces New Enhancements to NetApp Partner Programn
-June 10, 2009-NetApp
(NASDAQ:NTAP) today announced new enhancements to the NetApp
Partner Program, formerly known as the VIP Program. The renamed
NetApp Partner Program will continue to build on the
industry-leading channel program initiatives that NetApp has become
known for over the years, with new investments in infrastructure
and enablement tools to help make doing business with NetApp easier
for partners. In addition, the name change reflects a change in the
structure of the program, with the NetApp Partner Program now
officially encompassing all indirect selling partner types,
including NetApp's OEM partners, to align all indirect efforts
under one global program.
New program enhancements include:
- NetApp Field Portal is a new tool for use by
direct and indirect sales teams to access company and product
information to support customers throughout the buying cycle.
Replacing PartnerCenter, this single portal optimises field and
partner effectiveness and provides the ability to track information
sent directly to customers. Sales tools, marketing resources,
product information, and educational training and programs for
direct sales and indirect sales teams are all available through
this single enablement location.
- Campaign Express provides NetApp branded
marketing support to all NetApp channel partners through the Field
Portal. Using this new tool, partners can set up an automated
marketing system to create and execute their own specialised
campaigns for NetApp® solutions, from lead generation to
collateral development to metrics reporting.
- The NetApp GetSuccessful™ Partner Enablement
Program was initiated to help partners around the world
maximise strategic opportunities and distinguish themselves with
their customers. GetSuccessful empowers channel partners to
successfully sell and position specific NetApp solutions through
videos on demand, solutions kits, and face-to-face workshops,
allowing partners to focus on providing customers value-add
solutions and services. New support tools for Windows® Storage
Consolidation environments are now available to partners along with
existing materials for virtualization, deduplication, and storage
"At the end of the day, partners want to do
whatever we can to improve our relationships with our customers,
and we need as much of NetApp as we can get," said Amy Rao,
president and founder, Integrated Archive Systems (IAS). "The fact
that NetApp is giving us access to the same Field Portal that's
used by their direct salespeople speaks volumes about their
commitment to-and investment in-their channel partners."
"I can always count on NetApp for a steady
partner program that builds upon itself every year," said Hayes
Drumwright, CEO, Trace|3. "Even in tough times, NetApp continues to
invest in the channel and remain true to its commitment to its
valued partners. From services opportunities to industry-leading
enablement tools, NetApp wants partners for the long term."
"NetApp is dedicated to investing in our
partners in order to help further their businesses and open new
opportunities for them to work with their customers to solve
inefficiencies in their data centres," stated Julie Parrish, Vice
President, Global Partner Sales. "High-impact enablement tools such
as the NetApp Field Portal and Campaign Express are just a few
examples of how we are making it easier for our partners to stay
focused on what they are good at: being the trusted advisor to
their customers. Building on the GetSuccessful Program, the
Authorized Professional Service Partner Program, and our Channel
Specialization certifications, NetApp continues to focus on
strengthening our long-term partner relationships with new
enhancements to the NetApp Partner Program around the globe."
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Ph: +61 2 9954 3492
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