Innovation Awards - Judging

Judging criteria for the awards programme.

A third-party panel of judges will review and score the nominations by category using a 10-point rating system, with 1 being the lowest and 10 the highest. The focus of the judging will be on two areas: business impact and innovation. Points awarded by all the judges will be tallied for a grand total that will determine the winners. The judges will assign points based on the following criteria:

  • Business impact: Did productivity increase? Was the business process enhanced? Did the nominee overcome a business challenge by deploying NetApp® products? Did this result in a new best practice? Were operations streamlined?
  • Business results: Were significant, measurable business benefits achieved?
  • Innovation: Was the implementation innovative, or did something innovative result from implementing NetApp solutions?

2015 NetApp Innovation Award Judges

Mark Peters
Practice Director & Senior Analyst, Enterprise Strategy Group, Inc.

Mark Peters is an ESG Practice Manager and Senior Analyst focused on storage systems. His particular areas of emphasis are block and unified storage systems, virtualised storage, all types of solid-state storage and the emerging opportunities represented by “software-defined storage”. Mark has more than 25 years of data storage industry experience and has held senior management roles in sales, marketing, product management, business development and customer intimacy in the U.S. and internationally.

Before joining ESG, Mark ran his own corporate communications consulting business focusing on storage and IT. He has enjoyed a varied career in high-tech commerce, working at Xerox, Memorex-Telex, StorageTek, Sun Microsystems and a software startup.

Hailing from the U.K., Mark has a Masters degree from Oxford University and has been based in Colorado since 1997.

Deborah Perry Piscione
Principal and Co-founder, Vorto Consulting

Deborah Perry Piscione is an innovation process expert, a seasoned Silicon Valley entrepreneur, and a New York Times best-selling author. She is a Principal and co-founder at Vorto Consulting, a Silicon Valley-based boutique consulting firm dedicated to enabling companies to innovate and grow and specialises in innovation process and talent development, where she and her colleagues provide custom engagements and innovation boot camps for Fortune 500 companies.

Deborah is the New York Times best-selling author of The Risk Factor: Why Every Organisation Needs Big Bets, Bold Characters and the Occasional Spectacular Failure (January, 2015) and Secrets of Silicon Valley: What Everyone Else Can Learn From the Innovation Capital of the World (Palgrave Macmillan, 2013).

Deborah is also an internet entrepreneur, board advisor and nationally-recognised speaker. As a former congressional and White House staffer, she spent over a decade as a media commentator on CNN, CNBC, MSNBC, ABC, NBC, Fox News, PBS and NPR programmes, and her work has been covered in The New York Times, The Wall Street Journal, The Economist and Forbes.

Prior to her move to Silicon Valley in 2006, Deborah spent 18 years in Washington, DC as a staffer in the U.S. Congress and The White House in addition to serving as a lobbyist. Deborah is also a best-selling author, on-air commentator, public speaker and guest lecturer on topics including the Silicon Valley ecosystem and culture, Improvisational Innovation, growing regional economies through innovation, and entrepreneurship.

Bruce H. Rogers
Chief Insights Officer, Forbes Media

Bruce H. Rogers is the Chief Insights Officer for Forbes Media, responsible for managing the Insights division, which creates and distributes thought-leadership, research-based content for blue-chip customers such as IBM, Google, KPMG, SAP, CIT and Deloitte and oversees the Forbes Insights content channel on ( He writes a column for Forbes in which he profiles Thought Leaders who are changing the business landscape (

He is also responsible for the company’s CMO Practice which oversees the group’s creation of content through the Forbes CMO Network section of (, and events such as the annual Forbes CMO Summit.

Prior to this role, Mr. Rogers was the Chief Brand Officer responsible for all integrated marketing, brand communication, research and sales support activities for Forbes Media.

Mr. Rogers is the co-author of "Profitable Brilliance: How Professional Services Firms Become Thought Leaders", now available on Amazon (, as well as the previously published "In the Line of Money: Branding Yourself Strategically to the Financial Elite", also available on Amazon (