Program Benefits

NetApp Alliance Partner program benefits include training, co-marketing, events, technical tools, and information.

General
Marketing Activities
Sales Opportunities
Technology Roadmap
NetApp University Training
Technical Support

General
Membership Level Global Strategic Advantage
Alliance management: Interaction between NetApp and its partner. Dedicated business & technical alliance manager Named business & technical alliance manager alliances@netapp.com
Alliance Helpdesk: Submit your inquiries using our online support form. Yes Yes Yes
Alliance Partner Newsletter: Monthly publication of NetApp and partner news, announcements, and upcoming events. Yes Yes Yes
NetApp executive events: Access to periodic events hosted by NetApp around the world. By invitation By invitation N/A
Community portal: Access to partner-specific Web site containing marketing, sales, and technical information. Yes Yes Yes

Marketing Activities
Membership Level Global Strategic Advantage
Alliance Solution Connection: Showcase your company and joint solutions to NetApp's customers, sales force, and channel partners on solutionconnection.netapp.com Yes Yes Yes
Marketing budget: Matching funds by NetApp. Negotiated Negotiated N/A
Press Releases: NetApp will support partners with endorsement quotes and joint releases that qualify as an industry first or provide true added value to NetApp business and/or programs. Requires approval from NetApp public relations. Yes Yes Yes
Insight events: Sponsorship opportunities at our global technical conference dedicated to our pre-sales and post-sales system engineers, professional services consultants, top channel partners, and alliance technology partners. Yes Yes Yes
Partner Academy: Sponsorship opportunities at our semi-annual events for NetApp sales and channel partners. Yes Yes Yes
Alliance Partner Program logo: Highlight your partnership with NetApp. Global Alliance logo Strategic Alliance logo Advantage Alliance Logo

Sales Opportunities
Membership Level Global Strategic Advantage
Sales champions: NetApp employees who are able to articulate the partner’s value proposition as it relates to the joint solution. Four Two N/A
Solutions training: We include your solution in our sales training (at the discretion of NetApp). Yes Yes N/A
NetApp sales event: Attendance at our annual sales event or regional sales meetings. Yes, event fee By invitation, event fee By invitation, event fee
Sales linkage: Access to sales team for an opportunity at a specific account. Alliance management team Alliance management contact netapp_sales@netapp.com

Technology Roadmap
Membership Level Global Strategic Advantage
Equipment discount program: Acquire NetApp systems for interoperability testing at significant discounts. Yes, five units max per year Yes, five units max per year Yes, two units max per year
Downloadable simulator: Provides easy access to platform simulator for testing your solutions with NetApp storage systems in your own environment. Yes Yes Yes
NetApp Technology Network: Gain access to all open interfaces (such as Manage ONTAP SDK, SMI-S Provider, and SNMP) where you can share your favorite resources ranging from scripting solutions to best practices to free third-party tools. Yes Yes Yes
Certification: Featuring NetApp product certification programs. Where applicable Where applicable Where applicable
Community portal: Access to technical support (engineering, sales, marketing, channel partners, and more). Yes Yes Yes

NetApp University Training
Membership Level Global Strategic Advantage
We provide introductory NetApp business and technical CBTs at no cost to you. Three business and four technical people annually Two business and two technical people annually One business and one technical person annually
Discounts on additional training courses(excluding packages and on-site courses). Negotiated 20% discount 10% discount

Technical Support
Membership Level Global Strategic Advantage
Joint support escalation team: Allows 24x7 availability and provides rapid and efficient support to solve customer-related issues. This cooperative effort enables a seamless process, with technical support engineers communicating directly with each other to resolve issues efficiently. Yes Yes Technical Support Alliance Network
Partner products in NetApp CS lab: Provides the ability to create customer scenarios and solve unique integration points. The lab creates an area for you to test and investigate issues that customers are encountering. Yes Yes Yes