NetApp Announces New Enhancements to NetApp Partner Program

JAKARTA, Indonesia. - July 16, 2009 - NetApp (NASDAQ: NTAP) today announced new enhancements to the NetApp Partner Program, formerly known as the VIP Program. The renamed NetApp Partner Program will continue to build on the industry-leading channel program initiatives that NetApp has become known for over the years, with new investments in infrastructure and enablement tools to help make doing business with NetApp easier for partners. In addition, the name change reflects a change in the structure of the program, with the NetApp Partner Program now officially encompassing all indirect selling partner types, including NetApp's OEM partners, to align all indirect efforts under one global program.

New program enhancements include:

  • NetApp Field Portal is a new tool for use by direct and indirect sales teams to access company and product information to support customers throughout the buying cycle. Replacing PartnerCenter, this single portal optimizes field and partner effectiveness and provides the ability to track information sent directly to customers. Sales tools, marketing resources, product information, and educational training and programs for direct sales and indirect sales teams are all available through this single enablement location.
  • Campaign Express provides NetApp branded marketing support to all NetApp channel partners through the Field Portal. Using this new tool, partners can set up an automated marketing system to create and execute their own specialized campaigns for NetApp® solutions, from lead generation to collateral development to metrics reporting.
  • The NetApp GetSuccessful™ Partner Enablement Program was initiated to help partners around the world maximize strategic opportunities and distinguish themselves with their customers. GetSuccessful empowers channel partners to successfully sell and position specific NetApp solutions through videos on demand, solutions kits, and face-to-face workshops, allowing partners to focus on providing customers value-add solutions and services. New support tools for Windows®Storage Consolidation environments are now available to partners along with existing materials for virtualization, deduplication, and storage efficiency technologies.

"The new NetApp partner program is very good, especially for Market Development Funds (MDF) program," said Hery Aryanto, Datamation Product Manager for NetApp products. "As partner, we can focus on incremental business and get the right guidelines. With the new program, we can see that NetApp continues to invest in the channel and remain true to its commitment to its valued partners. Therefore, we believe the program will strengthen not only our relationship but also our collaboration in giving the best services to the customers."

"The new NetApp Partner Program is probably the best principal channel program we have had so far," said Husein Heyder, Mandawani Director "It offers many incentives as well as flexibility for partners to match with their own plan. NetApp has also created stronger relationship among the team members through various channel programs."

"NetApp will constantly deliver our dedication and commitment in supporting and motivating our partners in running their business through our NetApp Partner Program," said Steven law, NetApp Country Manager for Vietnam, Indonesia, and Philippines. "This program will increase the synergy and collaboration between NetApp and our partner in driving and achieving profitable market share."

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NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. Discover NetApp's passion for helping companies around the world go further, faster at www.netapp.com/as.

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Media Contact: Contact Person:
Ika Yanuariny Raymond Tan Sulastri Chin
KaryaKU Marketing Manager Marketing Executive
021-52903925 NetApp ASEAN NetApp Indonesia
ika@karyaku.com raymond.tan@netapp.com sulastri.chin@netapp.com