NetApp Announces New Enhancements to NetApp Partner Program
. - July 16, 2009 - NetApp
(NASDAQ: NTAP) today announced new enhancements to the NetApp
Partner Program, formerly known as the VIP Program. The renamed
NetApp Partner Program will continue to build on the
industry-leading channel program initiatives that NetApp has become
known for over the years, with new investments in infrastructure
and enablement tools to help make doing business with NetApp easier
for partners. In addition, the name change reflects a change in the
structure of the program, with the NetApp Partner Program now
officially encompassing all indirect selling partner types,
including NetApp's OEM partners, to align all indirect efforts
under one global program.
New program enhancements include:
- NetApp Field Portal is a new tool for use by
direct and indirect sales teams to access company and product
information to support customers throughout the buying cycle.
Replacing PartnerCenter, this single portal optimizes field and
partner effectiveness and provides the ability to track information
sent directly to customers. Sales tools, marketing resources,
product information, and educational training and programs for
direct sales and indirect sales teams are all available through
this single enablement location.
- Campaign Express provides NetApp branded
marketing support to all NetApp channel partners through the Field
Portal. Using this new tool, partners can set up an automated
marketing system to create and execute their own specialized
campaigns for NetApp® solutions, from lead generation to
collateral development to metrics reporting.
- The NetApp GetSuccessful™ Partner Enablement
Program was initiated to help partners around the world
maximize strategic opportunities and distinguish themselves with
their customers. GetSuccessful empowers channel partners to
successfully sell and position specific NetApp solutions through
videos on demand, solutions kits, and face-to-face workshops,
allowing partners to focus on providing customers value-add
solutions and services. New support tools for Windows®Storage
Consolidation environments are now available to partners along with
existing materials for virtualization, deduplication, and storage
"The new NetApp partner program is very good,
especially for Market Development Funds (MDF) program," said Hery
Aryanto, Datamation Product Manager for NetApp products. "As
partner, we can focus on incremental business and get the right
guidelines. With the new program, we can see that NetApp continues
to invest in the channel and remain true to its commitment to its
valued partners. Therefore, we believe the program will strengthen
not only our relationship but also our collaboration in giving the
best services to the customers."
"The new NetApp Partner Program is probably
the best principal channel program we have had so far," said Husein
Heyder, Mandawani Director "It offers many incentives as well as
flexibility for partners to match with their own plan. NetApp has
also created stronger relationship among the team members through
various channel programs."
"NetApp will constantly deliver our
dedication and commitment in supporting and motivating our partners
in running their business through our NetApp Partner Program," said
Steven law, NetApp Country Manager for Vietnam, Indonesia, and
Philippines. "This program will increase the synergy and
collaboration between NetApp and our partner in driving and
achieving profitable market share."
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